The rail industry values white papers highly as educational resources: deep dives on topics that every rail professional needs to know. Position your organization as a knowledge partner by putting your white paper in rail professionals' inboxes and engage them on a level that isn't attainable through any other means. Generate sales leads for all recipients who download your white paper and keep in touch with them throughout the future.
Some white papers have generated 500-plus leads
You will receive a report with email opens and clicks.
Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper by clicking in the email.
Show that your firm is a thought leader in the industry by sending your white papers
electronically to 50,000 rail professionals who are looking for valuable content
from Progressive Railroading, the industry’s leading media outlet.
Send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)
Production Charge: In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.
* We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.
A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%
E-mail materials to firstname.lastname@example.org.
Be sure to indicate in the email the materials are for a White Paper Email and indicate your company name.