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Rail Market Reporter Custom Email

 
Gross
Net
Integrated Campaign Discount
Click-through only
$4,855.00
$4,126.75
$3,507.74
Demographics
$6,120.00
$5,202.00
$4,421.70

Exclusivity yields big results.
Deliver your exact message to the professionals you need to reach.

Totally Custom. Totally Your Way.

This sole-sponsorship email opportunity allows you to tell your story to the rail professionals who need to hear it. Introduce new brands, generate new interest in established product lines or simply promote your message through a customized email. We make the set up simple for you; you can send an HTML or images and text. Progressive Railroading's Rail Market Reporter is the opportunity you've been searching for to engage the rail universe on your terms.

Rail Market Reporter Features:

Reporting


You will receive a report with email opens and clicks.



Bonus Reporting (optional)


If you select this option your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation: 50,000

Tips for a successful Rail Market Reporter Custom Email

  • Submit 500 words of copy and up to two photos (72-100 dpi)
  • Provide a 50 character subject line for the email. Subject lines longer than this may get cut off.
  • Submit a logo (300 pixels x 300 pixels) and a URL.
  • If preferred, you can send an HTML version of the completed email, PDF files are not accepted.
  • If sending an HTML file, use a width of 600 pixels or less.
  • If you are using 3rd party tracking tags, send standard tags.

Some things to Note:

  • Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the email mailing out.

Production Charge: In addition to the base cost for this email, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Rail Market Reporter ad and indicate your company name.


White Papers Email

 
Gross
Net
Integrated Campaign Discount
Sponsored
$6,120.00
$5,202.00
$4,421.70

Reporting provides names, titles, companies and mailing addresses for everyone who downloads the whitepaper.



 
Gross
Net
Integrated Campaign Discount
Developed
Case-by-case basis
Case-by-case basis
Case-by-case basis

Ballpark $14,000 -­‐ $18,000. Key variables are topic, length, # of times we email the piece, design requirements, research, turn-­‐around time, etc.

The rail industry values white papers highly as educational resources: deep dives on topics that every rail professional needs to know. Position your organization as a knowledge partner by putting your white paper in rail professionals' inboxes and engage them on a level that isn't attainable through any other means. Generate sales leads for all recipients who download your white paper and keep in touch with them throughout the future.

Some white papers have generated 500-plus leads

Reporting


You will receive a report with email opens and clicks.



Bonus Reporting


Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper by clicking in the email.

Circulation: 50,000

Show that your firm is a thought leader in the industry by sending your white papers electronically to 50,000 rail professionals who are looking for valuable content from Progressive Railroading, the industry’s leading media outlet.

Mechanical Specifications

Send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)

Production Charge: In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.

* We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a White Paper Email and indicate your company name.


Trade Show Express Email

 
Gross
Net
Integrated Campaign Discount
Trade Show Express
$2,715.00
$2,307.75
$1,961.59

Maximize your trade show booth visibility

Send a Progressive Railroading Trade Show Express email to bolster your investment in an upcoming trade show. Give recipients a heads-up to visit your booth or make an appointment with you online.

With only your custom messaging in the email, you get big impact to the audience you're trying to target.

Reporting


You will receive a report with email opens and clicks.

Circulation: 50,000

Mechanical Specifications

Materials needed:

  • Company Logo
  • 80 Character or less headline (spaces count as characters)
  • 300 word product/company description
  • E-mail address for scheduling of exhibit floor meeting
  • Image (optional) - max 300x250 pixels, 70k max file size
  • booth number
  • URL

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Trade Show Express and indicate your company name.

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