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Daily News eNewsletter

 
Gross
Net
Integrated Campaign Discount
1x
$6,855.00
$5,826.75
N/A
3x
$6,165.00
$5,240.25
N/A
6x
$5,825.00
$4,951.25
N/A
12x
$5,230.00
$4,445.50
N/A

Click-­‐through numbers and demographics

An effective, affordable, online advertising opportunity.

Your ad will be included in over 1 million emails* sent to engaged users who want to keep informed about the rail industry. There is no better way to help your brand and message sink in than repeated exposure to rail professionals. This opportunity gives you multiple exposures to the 50,000+ rail professionals currently subscribed and who receive the Daily News every business day.
* For a one-month program.

Benefits of advertising in the Progressive Railroading Daily News:

  • Build brand recognition in the most anticipated newsletter in the industry
  • Daily News recipients request to receive the newsletter; it's not an unsolicited spam e-mail. They get it because they want it and anticipate it
  • Ad ordering varies during the month, to give everyone great visibility. There are up to 9 positions per newsletter
  • The Daily News appeals to readers who seek daily breaking industry news and appreciate frequent communications and updates
  • Get click-through totals for your ads. Additionally, we deliver the following lead data for the clicking individuals if this information exists in our database: name, title, company, street address and phone.

Mechanical Specifications

Materials Needed: AD, URL

Ad Specs:
Width: 180 pixels
Height: 150 pixels
File Size: 50k maximum
File Type: GIF, or JPEG
URL: Provide URL to link to

If you are using 3rd party tracking tags, please send standard tags.

* Outlook 2007 & 2010 only displays the first frame of an animated gif. Please be sure the first frame of your ad is designed with that in mind.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Featured Product/Service of the Week

 
Gross
Net
Integrated Campaign Discount
Product of the Week
$1,355.00
$1,151.75
$978.99

Put your product in the spotlight - for less.

This high-profile component to the Daily News eNewsletter prominently showcases your product to more than 50,000 recipients. Decision makers click on the Featured Product/Service and link to ProgressiveRailroading.com to see your product photo, description and link to your website.

Benefits of Featured Product/Service of the Week

  • Your Featured Product/Service is displayed directly above the Industry Events feature on the Daily News
  • It's economical! You'll reach more than 50,000 rail decision makers for pennies a piece
  • You'll drive traffic to your website and product posting on ProgressiveRailroading.com, giving you even more visibility for your investment
  • Materials Required

    Company Name Product name: 50 characters max (includes spaces)
    Product description: 2,000 characters max (includes spaces)
    Photo: 400 x 600 pixels max, 72 dpi
    URL: Provide URL to link to

    Submission

    E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.


Rail Product News eNewsletter

 
Gross
Net
Rail Product News eNewsletter
$1,200
$1,020

New in 2016

Progressive Railroading compiles the latest product news and supplier information for a specific rail topic and delivers it to 50,000 rail professionals in an easy-to-read eNewsletter. This unique and informative compilation of essential product information by topic will be published five times in 2016. Choose the Rail Product News topic that corresponds with your products or services and reserve your ad space. You're guaranteed to reach buyers interested in the specific rail topic of the eNewsletter and the corresponding products and services associated with that topic.

All advertisers get click-through totals, plus demographic lead information, including name, title, company, street address, phone and fax numbers, for recipients who click your ad.


Topic
Ad Close
Materials Due Date
Mailing Date
Rail Security
12/31/2015
1/7/2016
1/21/2016
Rail Industry Internet of Things
2/18/2016
2/25/2016
3/10/2016
Rail Industry Internet of Things #2
3/17/2016
3/24/2016
4/7/2016
Rail Industry Internet of Things #3
4/21/2016
4/28/2016
5/12/2016
Positive Train Control
5/26/2016
6/2/2016
6/16/2016
The High-Tech Rail Yard
8/26/2016
9/2/2016
9/15/2016
Contractor Insights
11/24/2016
12/1/2016
12/15/2016


Ad Specs:

Ad size: width 180 pixels x height 150 pixels
File size: 50k max
File type: GIF or JPEG
URL: provide URL to link to

If you are using 3rd party tracking tags, please send standard tags

* Outlook 2007 & 2010 only displays the first frame of an animated gif. Please be sure the first frame of your ad is designed with that in mind.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Rail Product News ad and indicate your company name.


Request for Proposals

 
Gross
Net
Integrated Campaign Discount
Request for Proposals
$1,490.00
$1,266.00
$1,076.53

New double-exposure online advertising opportunity.

This high-impact opportunity gives your RFP visibility on both the popular Daily News eNewsletter and ProgressiveRailroading.com.

Your message is promoted in our Daily News eNewsletter, that is sent to over 50,000 subscribers, for one day. Your message will also be promoted on the home page of ProgressiveRailroading.com for one month, helping you reach users across the rail industry. In addition, the details of your RFP will also be seen on a dedicated landing page on ProgressiveRailroading.com for one month.

Materials Required

Headline to appear on the Daily eNews/ProgressiveRailroading.com home page

RFP description and details (for landing page). Please send word or text document with the information exactly as it should appear. No text limit. Note: If this text contains any photos or links they must be hosted on your site and have full paths to the images or links.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.

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