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Railroading professionals’ primary industry online resource

Benefits of advertising on ProgressiveRailroading.com

  • Average of over 70,000 unique visitors and 220,000 page views per month
  • Tracking reports show you how many impressions your ad received and the number of click throughs to your website so you can easily track your ROI
  • Unsurpassed value to railroading professionals and those who wish to reach them





Site-Wide Leaderboard

 
Gross
Net
Integrated Campaign Discount
Leaderboard
$3,060.00
$2,601.00
$2,210.85

Click-through numbers only



  • Maximize your visibility in front of the rail audience with the top ad which averages over 100,000 views a month
  • Runs on the entire site
  • Two spots available

Mechanical Specs

Width: 728 pixels
Height: 90 pixels
File Size: 40k maximum
File Type: GIF, JPEG, or Flash*
URL: Provide URL link to

Submission

E-mail materials to webads@tradepress.com

Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Splash/Floorboard Ad

 
Gross
Net
Integrated Campaign Discount
Splash Ad
$5,200.00
$4,420.00
$3,757.00
Floorboard Ad
$5,500.00
$4,720.00
$4,057.00

Click-through numbers only

Make a bold ad statement with our Take-Over Ad options. A great way to get your message across with stand-out visibility to ProgressiveRailroading.com visitors.

  • Run of site
  • Appears once per user visit to the site

Splash Mechanical Specs

Width: 600 pixels
Height: 375 pixels
File Size: 100k maximum
File Type: gif, jpg or flash*
URL: provide URL link to

  • Animations should be less than 7 seconds for the whole sequence to be seen
  • Must have splash ad 3 business days prior to live date
  • The ad appears once per user session
  • The ad appears for 7 seconds.
  • *Flash Ads: Flash files require a special prefix for tracking before links. Must be Flash CS4 (or lower) compatible using actionscript 2.0. Send in original Flash file so links can be updated. Do not send .swf file. Sound must have the option to mute for user. Cannot exceed ad dimensions at any time. File size is for total ad size plus external downloads. You cannot exceed file size by using external downloads.
    Download clickTAG Usage Standard Ad Example

Floorboard Mechanical Specs

Large Image

Image Size: 640 pixels wide x 410 pixels high
File Type: .gif, .jpg, or flash*
Max File Size: 125K
Include the URL to which you would like the ad linked.

Sticky Pencil

Image Size: 640 pixels wide x 40 pixels high
File Type: .gif, .jpg, or flash*
Max File Size: 20K

  • The ad appears once per user session.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Contextually Targeted Ads

 
Gross
Net
Integrated Campaign Discount
Contextually Targeted Ad
$580.00
$493.00
$419.05

Click-through numbers only

Our Contextual Advertising on ProgressiveRailroading.com allows advertisers to target their ads not only to rail professionals but also directly to the pages on the site that relate to a specific topic the user is currently engaged with. This double targeting allows advertisers to reach a specific audience and at the same time make an impression on the user at the exact moment they are engaging with content which relates to the advertiser's message. Getting in front of users at the moment of engagement within a relevant and trusted context is incredibly valuable.


Contextual Ad Topics

MOW
Mechanical
C&S
PTC
Class Is
Short lines & Regionals
Passenger Rail
Legislative & Reg.
Intermodal
Rail Industry Trends

Supplier Spotlight
People
High Speed Rail
Amtrak
BNSF
Canadian Pacific
CSX
Kansas City Southern
Norfolk Southern
Union Pacific


Mechanical Specifications

Width: 300 pixels
Height: 250 pixels
File Size: 60k maximum
File Type: GIF, JPEG, or Flash*
URL: Provide URL link to

View Sample

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Run of Site Ads

 
Gross
Net
Integrated Campaign Discount
Run of Site Ad
$2,370.00
$2,014.50
$1,712.33

Click-through numbers only

ProgressiveRailroading.com run of site advertising targets rail professionals while they are on a trusted website that relates to their profession and to the products being sold. It is the combination of those things that makes having an ad on the ProgressiveRailroading website a critical place for brands who want to generate sales in this marketplace.

Runs on the homepage and site wide rail landing pages.

Mechanical Specifications

Width: 300 pixels
Height: 250 pixels
File Size: 60k maximum
File Type: GIF, JPEG, or Flash*
URL: Provide URL link to

*Expandable Ads: Can only expand after user rollover or click - cannot initially expand on its own. Must contract back to original ad size using the same action which originated the expansion (rollover must shrink back up on rolloff, click should go to original size on another click). All ad components added together must meet our file size standards for initial download. Video, audio, multimedia content can only start downloading based on user action. Expanded ad components count toward and must conform to our initial file ad size unless the expanded ad resources do not download until after a user action.

View Sample

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Video Ad

 
Gross
Net
Integrated Campaign Discount
Video Ad
$3,015.00
$2,562.75
$2,178.34

Click-through numbers only

Get instant exposure and deliver an in-depth message to users by running a video ad. We use your existing YouTube video and put it in front of the rail industry. It's a great way to leverage your existing investment in created video to tell potential customers about your company and your products. 

Video Ad Specs:

16x9 video format
Url of video on YouTube. Video on YouTube must be sharable. Url ad should link to.
First line of text, max 45 characters (includes spaces and special characters. 
Lines of all capital characters is not allowed)

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Max Pack

 
Gross
Net
Integrated Campaign Discount
600,000 Impressions
$9,880.00
$8,398.00
N/A
400,000 Impressions
$6,170.00
$5,244.50
N/A

Must also purchase a display ad on PR.com in the same year

Own the Web with Max Pack on Progressive Railroading

Make 600,000 impressions guaranteed within 30 days of posting!

Want to get your ad in front of rail managers?

  • Purchase a display ad on ProgressiveRailroading.com in the same year
  • Add Max Pack to reach Progressive Railroading visitors on thousands of additional websites

Your ads will be seen on hundreds of major websites including:

Contact your sales rep today to learn how you can reach a larger audience and boost your bottom line.

Specs

  • Must provide creative for all of these dimensions: 468 x 60, 728 x 90, 300 x 250, 120 x 600, 160 x 600, 970×90.
  • Accepted file formats (.gif, .jpg, .png)
  • One landing page url for all ads
  • File types must be less than 40kb in size
  • Animation cannot exceed 30 seconds in length
  • Ads must contain sufficient brand notification, by including a logo, a landing page URL, or distinct brand name that could not be confused with any other, non-branded text
  • Products and services promoted in the ad must be represented by the landing page
  • If your creative mentions "free" offerings, you must include a disclaimer within the creative, such as "conditions apply"
  • Ads may not have nonfunctional elements such as fake scroll bars, forms, or text input
  • All ads undergo a creative audit to ensure they fit with partner site specifications.

Submission

E-mail materials to webads@tradepress.com

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a Max Pack program and indicate your company name.


Featured Product/Service of the Week

 
Gross
Net
Integrated Campaign Discount
Product of the Week
$1,355.00
$1,151.75
$978.99

Put your product in the spotlight - for less.

This high-profile component to the Daily News eNewsletter prominently showcases your product to more than 50,000 recipients. Decision makers click on the Featured Product/Service and link to ProgressiveRailroading.com to see your product photo, description and link to your website.

Benefits of Featured Product/Service of the Week

  • Your Featured Product/Service is displayed directly above the Industry Events feature on the Daily News
  • It's economical! You'll reach more than 50,000 rail decision makers for pennies a piece
  • You'll drive traffic to your website and product posting on ProgressiveRailroading.com, giving you even more visibility for your investment
  • Materials Required

    Company Name Product name: 50 characters max (includes spaces)
    Product description: 2,000 characters max (includes spaces)
    Photo: 400 x 600 pixels max, 72 dpi
    URL: Provide URL to link to

    Submission

    E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.


Request for Proposals

 
Gross
Net
Integrated Campaign Discount
Request for Proposals
$1,490.00
$1,266.00
$1,076.53

New double-exposure online advertising opportunity.

This high-impact opportunity gives your RFP visibility on both the popular Daily News eNewsletter and ProgressiveRailroading.com.

Your message is promoted in our Daily News eNewsletter, that is sent to over 50,000 subscribers, for one day. Your message will also be promoted on the home page of ProgressiveRailroading.com for one month, helping you reach users across the rail industry. In addition, the details of your RFP will also be seen on a dedicated landing page on ProgressiveRailroading.com for one month.

Materials Required

Headline to appear on the Daily eNews/ProgressiveRailroading.com home page

RFP description and details (for landing page). Please send word or text document with the information exactly as it should appear. No text limit. Note: If this text contains any photos or links they must be hosted on your site and have full paths to the images or links.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.


Mobile Targeted

 
Gross
Net
Mobile Targeted Website Ad
$5,883.00
5,000 year program

ProgressiveRailroading.com mobile targeted advertising can help you promote your apps, mobile site and get you in front of a growing digital audience of sophisticated on-the-go professionals.

Target an audience that your messaging should be in front of on the devices they use every day and generate sales.

Mobile targeted ads rotate between four positions on the site at a time.

Mobile Bottom Leaderboard Ad Specs

Image Size: 320 pixels wide x 50 pixels high
File Type: .gif, .jpg, .png (no animation allowed)
Max File Size: 15K
Include the URL to which you would like the ad linked.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com mobile ad and indicate your company name.


myProgressiveRailroading.com

 
Gross
Net
Integrated Campaign Discount
Top/Bottom Image
Value-add with purchase of other banners
Value-add with purchase of other banners
Value-add with purchase of other banners
Leaderboard
Value-add with purchase of other banners
Value-add with purchase of other banners
Value-add with purchase of other banners

Put your advertising on this active site and be seen where the industry gathers.

myProgressiveRailroading.com is the hub of the railroading industry. This community allows rail professionals to connect with their colleagues, discuss management strategies, share valuable resources and build strong relationships.

myProgressiveRailroading.com Features:

Extensive Industry News
Blogs
Forums
Multimedia
Much More!

Mechanical Specifications

Top/Bottom Image Ad:

Width: 300 pixels
Height: 250 pixels
File Size: 50k maximum
File type: gif, jpg or flash*
URL: Provide URL to link to

Leaderboard Ad:

Width: 728 pixels
Height: 90 pixels
File Size: 40k maximum
File type: gif, jpg or flash*
URL: Provide URL to link to

*Flash Ads: Flash files require a special prefix for tracking before links. Must be Flash CS4 (or lower) compatible using actionscript 2.0. Send in original Flash file so links can be updated. Do not send .swf file. Sound must have the option to mute for user. Cannot exceed ad dimensions at any time. File size is for total ad size plus external downloads. You cannot exceed file size by using external downloads. Download clickTAG Usage Top/Bottom Ad Example (5k)

NOTE: The Actionscript in the FLA file is attached to the "button" layer. DO NOT add to, or alter the ActionScript in any way otherwise the click tag won't work.

For agencies or individuals supplying Flash animated ads, you must also include static JPEG or animated GIF versions of the ads for those MyProgressiveRailroading.com users that do not have Flash installed on their systems. These Alternate versions of your ads cannot exceed 40k each.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.

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