Advertising Policies & Guidelines

KEY

  Applies to Email Products
  Applies to Website Products






HTML5, Ad Tags and 3rd Party Ads


HTML5 ads must conform to specified ad specs. We do not use current IAB HTML5 file size guidelines as the resulting ad material was causing user problems and page abandonment.

If we see that the initial/polite load is large than our specs we have the right to refuse the materials.


  




3rd Party Ad Tracking


We have encountered extensive issues with 3rd party tracking tags including being correctly setup, administered, changed during a campaign or technical issues like server latency and nested tracking.

Because of this, we will accept tags, but only under the condition that all bought and invoiced impressions are based on Trade Press' DoubleClick for Publishers (Google's DFP) ad server reporting.

Once we start delivering a campaign customers are responsible for payment based on our numbers regardless of 3rd party issues or if a campaign is ended early.

We will work with customers to try and get their 3rd party tracking working, but often there are too many external system(s) issues we are not able to troubleshoot. While we do our best to allow you to track your ads with 3rd party impression counting or ad tracking services, we do not base our delivery guarantee or billing on other 3rd party systems.


  




Web Campaign Forecasting and Delivery


Our website ads are sold as a placement sponsorship. Advertisers buy a specific ad on a specific page/area of the website. Any estimates given are based on previous year traffic activity, no impressions are guaranteed.


  




Billing and Invoicing

All our digital campaigns are flat rate programs and the invoicing will reflect this. We cannot sell or bill by monthly impressions delivered.

We provide program CPM only as a tool to benchmark pricing for our customers. Trade Press invoices in the month of activity.

All bought and invoiced website impressions are based on Trade Press' DoubleClick for Publishers (Google's DFP) ad server reporting.

  




Reporting


An Advertiser Report Sheet will be sent to you when your program has ended. Your Advertiser Report sheet will include purchased programs information. Once the report is ready we will add it to your Advertiser Report Sheet and send you an email letting you know there is an updated report available. Depending on the program there will be different details provided in the report. The website report is provided on a monthly basis starting from the day the program went live as long as the program is live. All dedicated email reports are available 7 days after mailing. All eNewsletter programs are available 7 days after the last mailing (this means that is you are running a newsletter program for a month the report will collect all the data and will be available for you 7 days after the last email has been sent). All reporting come from e_ad reporting e_adreporting@itradepress.com.






Email Deployment Set Up


Customers sending in new creative or needing lots of changes will be billed $500 if we have already done initial email setup. If we have not yet done email deployment setup new creative can be sent in without charge.






Creative Setup and Design Services


Digital Display/Banner Ad


Trade Press can help you assemble your content marketing ad or display ad.

We must have a signed project insertion order before any creative time gets under way.

We only develop creative for a scheduled campaign running in one of our digital products.

There is a 72 hour turn-around time per step for clients using the Trade Press design services as part of their program. There are up to 2 minor revisions free of charge, there is a $100 fee for changes thereafter.

If changing creative after design has started there is a $500 new setup charge for each time this happens. Examples of this include sending in all new text or dramatically changing the original layout.

Customers will review, proof and sign off on all ads created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.

Trade Press does not assign to the client any right title or interest in the creative or email code for use outside of Trade Press projects.

Clients Should:

  • Client must send in all materials for use in the ad.
  • Deliver a copy of a previous ad or a "mock-up" so our designers know how to put the ad together.
  • Send logos in .eps format
  • Send additional images in jpeg, gif or png format
  • Send content (text and messaging to be included)

Custom Email


Trade Press can help you assemble your html for your email blast.

We must have a signed project insertion order before any creative time gets under way.

We only develop creative for a scheduled campaign running in one of our digital products.

Minimum project cost for developing creative with an email blast is $2,500.

There is a 72 hour turn-around time per step for clients using the Trade Press design services as part of their program. There are up to 2 minor revisions free of charge, there is a $100 fee for changes thereafter.

If changing creative after design has started there is a $500 new setup charge for each time this happens. Examples of this include sending in all new text or dramatically changing the original layout.

Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.

Trade Press does not assign to the client any right title or interest in the creative or email code for use outside of Trade Press projects.

Clients Should:

  • Client must send in all materials for use in the email and must have usage rights for all elements.
  • Deliver a copy of a previous e-mail or a "mock-up" so our designers know how to put the html together.
  • Send logos in .eps format
  • Send additional images in jpeg, gif or png format
  • Send content (text and messaging to be included)
  • Up to 6 URLs to all the links the client wants active
  • Customer's physical mailing address needs to be included on all e-mail blasts





Animated GIFs

Outlook 2007 & 2010 only displays the first frame of an animated gif. Please be sure the first frame of your ad is designed with that in mind.







bit.ly Links

We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.


  




Expandable

Expandable or other rick media ads are allowed for Image Ad placements on ProgressiveRailroading.com. Ads can expand to double their initial width (expanded size 600x250) on user interaction, and must contract to their original size (300x250) on roll-off or click. Audio is allowed on user-initiated basis (no autoplay) and must contain a mute or stop function. Initial download must conform to Progressive Railroading ad specs. Polite downloads are allowed.







Flash Ads

Sample Flash file (FLA) with Click-thru code

The download examples below shows how Flash Advertising files should be linked for proper usage on ProgressiveRailroading.com.


  View clickTAG Usage Image Ad Example
  View clickTAG Usage Leaderboard Ad Example


NOTE: The Actionscript in the FLA file is attached to the "button" layer. DO NOT add to, or alter the ActionScript in any way otherwise the click tag won't work.The use of clickTAG is an industry standard and should be followed in any creative you send to your account representative. We also recommend the use of Flash 8 or earlier for your file format.


Flash ads must also have alternate JPEG or Gif version
For agencies or individuals supplying Flash animated ads, you must also include static JPEG or animated GIF versions of the ads for those ProgressiveRailroading.com users that do not have Flash installed on their systems. These Alternate versions of your ads cannot exceed 40k each.


For flash files we must embed our tracking code for links or a clickTAG can be used for us to update the url for click tracking within the html page. Must be flash CS3 (or lower) compatible. Send in original flash file so links can be updated. Please include all fonts. Do not send .swf files. Sound must have option to mute for user. File size is for total ad size plus external downloads, you cannot exceed file size by using external downloads.







JavaScript

JavaScript should not be used for email ads, including ads hosted as 3rd party.







Our Policy Regarding Email Addresses



We maintain a database of contact information, including email addresses, for use in educating about and delivering valuable and timely content to professionals in this industry.


In respect to email addresses, this information has been voluntarily provided to our organization to facilitate and fulfill our various media products.


When an email address is provided to Trade Press Media Group, Inc., it is given for the sole purpose of learning about and delivery of the products or services we offer. It is understood that the provided email address will not be shared with third parties unless given explicit consent from the individual. To do so, would violate the implicit registration agreement with our customers and would violate our Privacy Policy and the trust that industry professionals have in our media company.






Prohibited Content



Progressive Railroading operates at the highest quality. For this reason, our partners must adhere and comply at all times to these guidelines.

We do not accept partners that display any content, products or services listed below.

The below listed topics are not exhaustive and we reserve the right to reject or remove a partner at our sole discretion.

We reserve the right to detail, modify or update this policy at any time.

1. Prohibited Content

  • Harassment or hate speech
    Content that insults, defames or threatens an individual or groups of individuals, and/or based upon race, sex, national origin, religious affiliation, age or sexual orientation.
  • Nudity/sex
    Any image, graphic or content that is obscene, includes nudity, sexually suggestive text, images or situations or otherwise uses inappropriate or provocative language.
  • Shocking/Offensive values
    Content, language or images which are violent, disrespectful, vulgar or offensive.
  • Illegal activity or legally questionable activity
    Illegal products and services, products or services of questionable legality or that facilitate illegal activity.
  • Intellectual property infringement
    Infringement of any third party intellectual property rights (misappropriation of a trademark/logo, distribution of copyrighted material without the express authorization of the owner, or counterfeit goods)
  • Misleading content
    Any fraudulent or deceptive claims. Claims must be substantiated, clear, and accurate.
  • Adult content
    Content which is sexual or pornographic in nature including nudity, sex toys, videos and/or images of people in sexually suggestive or provocative positions.
  • Business opportunities
    Ponzi schemes, Pyramid schemes, Get-rich-quick schemes, free money offers or other similar money-making opportunities which are legally questionable.
  • Firearms and weapons
    Ammunition, firearms, paintball guns, guns, air guns, explosives, bombs, knives or weapons of any kind and fireworks.
  • Online pharmacies
    Online pharmacies selling medicines either with or without prescription and informative websites related to medicines except if they are certified as per local applicable regulation and expressly approved by us.
  • Medications and healthcare products
    Prescription drugs, recreational drugs, erectile or sexual enhancers, paternity tests, controlled substances such as steroids, anabolic or hormones and any product that claims to have a similar effect to illegal substances, and weight loss drugs that make unrealistic claims.
  • Dating
    Promoting casual sex or discreet encounters. This does not include regular dating websites that promote for love and commitment.
  • Political content
    Political organizations, candidates, political initiatives or events.
  • Religious content
    Religion or philosophical belief, any ritual of a specific religion, religious agendas or events.
  • Minor
    Any website that specifically targets minors under 13 years old.
  • Tobacco and drugs
    Cigarettes, electronic cigarettes, cigars, cigarillos, tobacco pipes, rolling papers, smokeless tobacco.
  • Unsecure content
    Adware, spyware, P2P application, malware, spyware, viruses, worms, Trojan horses or other harmful computer code that interferes with or disrupts the integrity or performance of our service.

2. Privacy

We prohibit any content that targets the following characteristics of persons:

  • Skin color or ethnic origin
  • Religion or personal belief
  • Sexual orientation or practices
  • Sex
  • Medical / health condition
  • Financial status
  • Membership or political orientation
  • Police record
  • Age (age range is acceptable)

You are responsible for ensuring that your content, products or services comply with the applicable laws and regulations.

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