Progressive Railroading Email


Rail Market Reporter Custom Email

 
CPM
Opens, Clicks, + Demographics
$180

Totally Custom. Totally Your Way. Exclusive To You.

This sole-sponsorship email opportunity allows you to tell your story to the rail professionals who need to hear it. Introduce new brands, generate new interest in established product lines or simply promote your message through a customized email. We make the set up simple for you; you can send an HTML or images and text. Progressive Railroading's Rail Market Reporter is the opportunity you've been searching for to engage the rail universe on your terms.

And now, for the first time, the Rail Market Reporter allows you to digitize your Problem Solvers Ad, Top Executives on the Marketplace Ad, or Print Ad and have it emailed to our digital subscribers. Your message will be seen by our 25,000 print readers in addition to a customized digital subscriber list for your blast.

Rail Market Reporter Features:

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

Whether it's 5,000, 10,000, 15,000 or 20,000 (more tiers available up to a max of 50,000), you determine what circulation size works for your campaign.

Tips for a successful Rail Market Reporter Custom Email

  • Submit 500 words of copy and up to two photos (72-100 dpi)
  • Provide a 50 character subject line for the email. Subject lines longer than this may get cut off.
  • Submit a logo (300 pixels x 300 pixels) and a URL.
  • If preferred, you can send an HTML version of the completed email, PDF files are not accepted.
  • If sending an HTML file, use a width of 600 pixels or less.
  • If you are using 3rd party tracking tags, send standard tags.

Some things to Note:

  • Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the email mailing out.

Production Charge: In addition to the base cost for this email, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Rail Market Reporter ad and indicate your company name.


White Papers Email

 
CPM
Opens, Clicks, + Demographics
$180

The rail industry values white papers highly as educational resources: deep dives on topics that every rail professional needs to know. Position your organization as a knowledge partner by putting your white paper in rail professionals' inboxes and engage them on a level that isn't attainable through any other means.

Some white papers have generated 500-plus leads

Reporting

You will receive a report with opens and clicks.

Bonus Reporting

Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper by clicking your download link in the email.

NOTE: Emails are not part of reporting for these click actions. We can develop a gated landing page for you to collect emails of those who download for an additional charge.

Circulation:

Whether it's 5,000, 10,000, 15,000 or 20,000 (more tiers available up to a max of 50,000), you determine what circulation size works for your campaign.

Show that your firm is a thought leader in the industry by sending your white papers electronically to rail professionals who are looking for valuable content from Progressive Railroading, the industry’s leading media outlet.

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a White Paper Email and indicate your company name.


Trade Show Express Email

 
Gross
Net
Integrated Campaign Discount
Trade Show Express
$2,940.00
$2,499.00
$2,124.15

Ensure attendees find your booth at your next trade show

You didn't become an exhibitor at a trade show to stand around an empty booth, checking your email on your phone. You're there to meet with people face to face! Be the busiest booth at the show by sending a Progressive Railroading Trade Show Express email. Let attendees know where your booth is located, what products or services you're offering at the show, make appointments online. Enjoy a powerful impact to the targeted audience with your custom messaging.

Reporting

You will receive a report with email opens and clicks.

Circulation: 50,000

Upgrade Opportunities

A/B Split Subject Line Only - additional 25%
A/B Split Creative and Subject Line - additional 35%

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Trade Show Express and indicate your company name.


Behaviorally-Targeted Direct Email

 
CPM
Opens + Clicks
$550
Lead Gen Reporting
(including emails)
$750


Our advanced data-intelligence system, Au DataMine, will build a list of prospects most likely to purchase your exact products. We can then develop a tailored campaign for you that will generate the best leads for your company.

Save Time and Money Finding New Prospects

AU DataMine is built on the largest and most comprehensive database of rail decision-makers. As a result, you save time and money trying to identify new customers. We are constantly identifying new decision-makers, using our experience with audience building in the professional rail marketplace, who fit your buyer profile.

Customized List
Tell us your desired buyer profile and we will build a targeted list of rail professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.

View standard samples where we deliver your leads from a call to action click:

Sample 1

Email Reporting

You will receive a report with email opens and clicks.

Lead Gen Reporting

Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action links. (Not all links apply)

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Behaviorally-Targeted Direct Email and indicate your company name.

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