Progressive Railroading Email

Upgrade Opportunities


A/B Split Subject Line Only - additional $250

A/B Split Creative and Subject Line - additional $500

Email personalization, including subject line and/or email body copy personalization.


PR Custom Email

 
CPM
Opens, Clicks, + Demographics
$180

Totally Custom. Totally Your Way. Exclusive To You.

This sole-sponsorship email opportunity allows you to tell your story to the rail professionals who need to hear it. Introduce new brands, generate new interest in established product lines or simply promote your message through a customized email. We make the set up simple for you; you can send an HTML or images and text. Progressive Railroading's Custom Email is the opportunity you've been searching for to engage the rail universe on your terms.

The PR Custom Email allows you to digitize your Problem Solvers Ad, Top Executives on the Marketplace Ad, or Print Ad and have it emailed to our digital subscribers. Your message will be seen by our 25,000 print readers in addition to a customized digital subscriber list for your blast.

PR Custom Email Features:

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

Whether it's 5,000, 10,000, 15,000 or 20,000 (more tiers available up to a max of 50,000), you determine what circulation size works for your campaign.

Tips for a successful PR Custom Email

  • Submit 500 words of copy and up to two photos (72-100 dpi)
  • Provide a 50 character subject line for the email. Subject lines longer than this may get cut off.
  • Submit a logo (300 pixels x 300 pixels) and a URL.
  • If preferred, you can send an HTML version of the completed email, PDF files are not accepted.
  • If sending an HTML file, use a width of 600 pixels or less.
  • If you are using 3rd party tracking tags, send standard tags.

Some things to Note:

  • Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the email mailing out.

Upgrade Opportunities

A/B Split Subject Line Only - additional $250
A/B Split Creative and Subject Line - additional $500
Email personalization, including subject line and/or email body copy personalization

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Custom Email ad and indicate your company name.


White Papers Email

 
CPM
Opens, Clicks, + Demographics
$180

The rail industry values white papers highly as educational resources: deep dives on topics that every rail professional needs to know. Position your organization as a knowledge partner by putting your white paper in rail professionals' inboxes and engage them on a level that isn't attainable through any other means.

Some white papers have generated 500-plus leads

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

Whether it's 5,000, 10,000, 15,000 or 20,000 (more tiers available up to a max of 50,000), you determine what circulation size works for your campaign.

Show that your firm is a thought leader in the industry by sending your white papers electronically to rail professionals who are looking for valuable content from Progressive Railroading, the industry’s leading media outlet.

Upgrade Opportunities

A/B Split Subject Line Only - additional $250
A/B Split Creative and Subject Line - additional $500
Email personalization, including subject line and/or email body copy personalization.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a White Paper Email and indicate your company name.


Trade Show Express Email

 
Gross
Net
Integrated Campaign Discount
Trade Show Express
$2,940.00
$2,499.00
$2,124.15

Ensure attendees find your booth at your next trade show

You didn't become an exhibitor at a trade show to stand around an empty booth, checking your email on your phone. You're there to meet with people face to face! Be the busiest booth at the show by sending a Progressive Railroading Trade Show Express email. Let attendees know where your booth is located, what products or services you're offering at the show, make appointments online. Enjoy a powerful impact to the targeted audience with your custom messaging.

Reporting

You will receive a report with email opens and clicks.

Circulation: 50,000

Upgrade Opportunities

A/B Split Subject Line Only - additional $250
A/B Split Creative and Subject Line - additional $500
Email personalization, including subject line and/or email body copy personalization

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Trade Show Express and indicate your company name.


Behaviorally-Targeted Email

 
CPM
Opens + Clicks
$550
Lead Gen Reporting
(including emails)
$750


Our advanced data-intelligence system, Au DataMine, will build a list of prospects most likely to purchase your exact products. We can then develop a tailored campaign for you that will generate the best leads for your company.

Customized List
Tell us your desired buyer profile and we will build a targeted list of rail professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.

View standard samples where we deliver your leads from a call to action click:

Sample 1

Lead Gen Reporting

Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action link. (Not all links apply)

You will receive a report with email opens and clicks.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Behaviorally-Targeted Direct Email and indicate your company name.

Request Rates

Request Rates














I'm interested in (Check all that apply):




Spam Prevention