Progressive Railroading eNewsletters





Clicked Advertisement

In which one of these eNewsletters have you clicked on an advertisement?

PR - 95% RA - 5%

Source of Industry News

Which one of these eNewsletters is a timely source of industry news?

PR - 93% RA - 7%

Noticed Advertisements On

Which one of these eNewsletters have you noticed advertisements on?

PR - 91% RA - 9%

Becoming Aware of New Products or Services

Which one of these eNewsletters have you made a purchase from an advertisement you clicked on?

PR - 91% RA - 9%

* Stats are from the Rail Industry Readership and Digital Usage Study 2017


Daily News eNewsletter

4x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$2,300.00
$1,955.00
N/A
Top Image Ad
$4,000.00
$3,400.00
N/A
8x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$4,186.00
$3,558.10
N/A
Top Image Ad
$7,280.00
$6,188.00
N/A
12x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$6,072.00
$5,161.20
N/A
Top Image Ad
$10,560.00
$8,976.00
N/A
Full Month Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$7,360.00
$6,256.00
N/A
Top Image Ad
$12,800.00
$10,880.00
N/A

An effective & affordable advertising opportunity

Our Daily News eNewsletter is working better than ever for our advertisers. After meticulously researching data and analyzing how users engaged with the Daily News, the product is working at its best for you. It’s now easier to scan, read and engage with content every day. In addition, our targeted subscriber list is the largest in the marketplace and our user open rates exceed B2B advertising norms.

Highlights

  • Device independent/mobile first design: Layout is fluid regardless of the device, working equally well on smart phones, tablets and desktops.
  • Integrated ad design: Based on testing and analytics, we're seeing advertisers get much better engagement and results.
  • Ideal for current digital marketing techniques like inbound marketing and content marketing, the format not only drives better results, it also gives advertisers more room for messaging and helps readers better understand campaigns.
  • Build brand recognition in the most anticipated newsletter in the industry.
  • Daily News recipients request to receive the newsletter; it's not an unsolicited spam e-mail. They get it because they want it and anticipate it.

Ad Opportunities

Top Image Ad: Only one position available per email. Get the leading ad and make a big impact on this market.

Integrated Inline Ad: Your message will be featured right where the readers eyes are focused. Four of these positions are available per email. Ad positions rotate throughout the campaign run to give even visibility to all advertisers.

Daily News ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Daily News Top 5 Take Over

A special new opportunity to utilize our popular Daily News eNewsletter to reach your potential customers with a take over approach that is sure to get you noticed. One exclusive sponsor takes over all of the 3 ad positions in our Top 5 Trending edition of the Daily News. The take over ads are integrated throughout to maximize repeated user engagement as they read through the email.

Weekend blast date which recaps the top trending and most popular news posts.

Circulation

50,000 engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database. use specs from the eNewsletter

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Trade Show Featured Exhibitors Highlight

A special opportunity for exhibitors at the upcoming show to drive awareness by getting pre-event exposure. Integrated into the rail industry's most popular eNewsletter and featured in their own event call out box, this is a great way for companies to boost their trade show traffic and at the same time get in front of a larger audience of purchasing decision makers and influencers than can be reached at the event.

Two campaign run dates:

Sept: 17-20

Sept: 22-25

Circulation

50,000 engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Daily News Featured Event Ad

 
Gross
Net
Integrated Campaign Discount
Event Sponsor
$2,400.00
$2,040.00
N/A

Your event gets lots of visibility in these popular industry event sites.

Our ad format allows you to give readers an enhanced message and visibly sets your event apart. You're included on five consecutive eNewsletters (Monday-Friday). That means your message is included on more than 250,000 emails we send out to an audience that has opted in to receiving them. Only two positions available per eNewsletter.

Buy all three and save!

Combine your Daily News Featured Event Ad with a Website Featured Event Ad and a Print Magazine Featured Event Ad and receive a special package price. Contact your Sales Manager for pricing.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for the Rail Features Newsletter and indicate your company name.


Rail Features eNewsletter

 
Gross
Net
Integrated Campaign Discount
Rail Features eNewsletter
$4,412.00
3,750.20
N/A

Our Rail Features eNewsletter has an established following of engaged users who look forward to our in depth and unique editorial coverage of the rail industry. Include your marketing message and reach this niche audience by being seen alongside trusted and respected editorial.

Ad Opportunity

Top Exclusive Ad: Only one ad available per email. Get exclusivity and make a big impact on the target audience you need to get in front of.

Rail Features ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database.

Upcoming Schedule*

10/30/19 — Women in rail: CP Chair Courville talks workforce diversity

11/04/19 — Union Pacific aims to address barriers for women in rail

11/06/19 — Rail technology update: Surge Protection 2019

11/11/19 — From the editor: CP's Pam Arpin is LRW's Railway Woman of the Year

11/13/19 — Class I focus: Operational and efficiency gains can create a virtuous cycle for CSX

11/18/19 — PTC update: Class Is press ahead to meet implementation deadline

11/20/19 — Career advice from women leaders in rail: Be fearless, have a support network (Rwy Intchange panel)

11/25/19Progressive Railroading's 2019 Passenger Rail at a Glance

11/27/19 — NRC Column

12/02/19 — Technology update: Track geometry

12/04/19 — Equipment update: Surfacing and tamping

*Dates and topics subject to change without notice.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for the Rail Features Newsletter and indicate your company name.

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