Specs

Submission:

Submitting Files
Please upload your digital file here: https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.

View our submission policies here: https://www.prmediakit.com/advertising-policies.aspx


Site-Wide Leaderboard Ad

Mechanical Specs
Width: 728 pixels
Height: 90 pixels
File Size: 100K maximum
URL: Provide landing page URL


Site-Wide Image Ad

Mechanical Specs
Width: 300 pixels
Height: 250 pixels
File Size: 100K maximum
URL: Provide landing page URL


Mobile Bottom Leaderboard Ad

Mechanical Specs
Width: 320 pixels
Height: 50 pixels
File Size: 100K maximum
URL: Provide landing page URL
Animation Allowed: No


Dual-Column Ad

Mechanical Specs
Left Ad Dimensions: 200x1100 pixels - live area 200 x 733.
*note: visuals below 733 pixels in the image will be cut off on some screens. Ensure all text, buttons and needed elements are above the 733 pixel height in the ad.
Right Ad Dimensions: 200x1100 pixels - live area 200 x 733.
*note: visuals below 733 pixels in the image will be cut off on some screens. Ensure all text, buttons and needed elements are above the 733 pixel height in the ad.
File Size: 200K Maximum each
URL: provide landing page URL — must be the same url for both sides
Animation not allowed for this ad unit
This ad unit cannot be hosted 3rd party
Critical Information (i.e. CTA, Copy) should be placed in the top half of ad. Height of the image is absolute and not responsive to the screen size. Fitting the most important information to the top part of the ad is recommended for showing on smaller screen sizes.


High-Impact Ad
(choose 1 option below)

Option 1: Video Ad Mechanical Specs
URL: URL of your video on YouTube.
*Video on YouTube must be sharable.
Line of text: max 45 characters. (includes spaces and special characters. Lines of all capital characters is not allowed.) Line of text will appear below video.
Text URL: send the URL the line of text below the video should link to.

Option 2: Image Ad Mechanical Specs
Width: 640 pixels
Height: 360 pixels
File Size: 200K maximum
URL: Provide landing page URL
*Animation not allowed for this ad unit
*This ad unit cannot be hosted 3rd party


LinkedIn + Daily News Bundle

LinkedIn Ad Mechanical Specs
Width: 1200 pixels
Height: 628 pixels
Animation Allowed: No
Company Name: 30 characters max
Headline: 60 characters max
Description 90 characters max
Call to Action (Choose): Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend, Request Demo
URL: Include the URL to which you would like the ad linked

Daily News Inline Ad Mechanical Specs
Width: 175 pixels
Height: 100 pixels
File Size: 30K Maximum
Animation Allowed: No
Company Name: 30 characters max
Headline: 60 characters max
Description 130 characters max
Call to Action: 20 characters max*
URL: Include the URL to which you would like the ad linked


Featured Product/Service of the Week

Mechanical Specs
Headline: 50 characters max (must identify product)
Product Description: 2,000 characters max (includes spaces)
Photo: 600 pixels wide by 400 pixels high, 72 dpi
URL: Provide landing page URL


Lead Generating eBooks

Mechanical Specs
Required:
Company Name as it should appear in text
Logo: eps format

If Desired:
Ad for eBook: 1024 pixels wide and 768 pixels high
Destination url for ad to link to


Request for Proposals

Mechanical Specs
Landing Page Headline (100 character max) to appear on the Daily eNews/ProgressiveRailroading.com home page.

RFP description and details (for landing page). Please send word or text document with the information exactly as it should appear. No text limit. Note: If this text contains any photos or links they must be hosted on your site and have full paths to the images or links.


Daily News eNewsletter

Top Leaderboard Mechanical Specs
Width: 500 pixels
Height: 150 pixels
File Size: 60K maximum
URL: Provide landing page URL

Integrated Inline Ad Mechanical Specs
Width: 175 pixels
Height: 100 pixels
File Size: 30K maximum
Animation Allowed: No
Company Name: as it should appear in the ad, 30 characters max
Headline: 60 characters max including spaces and special characters
Description: 130 characters max including spaces and special characters. Phone numbers allowed.
Call to Action: 20 character max including spaces and special characters. Call to action text must indicate what the user will get from visiting your landing page. Phone numbers not allowed.
URL: Provide landing page URL


PR Custom Email

Custom Email Mechanical Specs
Supply your own email HTML If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.

Or have our team setup your email creative: See our creative setup and design policies.

Provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).


Targeted Email

Targeted Email Mechanical Specs
Supply your own email HTML If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.

Or have our team setup your email creative: See our creative setup and design policies.

Provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).


Sponsored Content Email

Sponsored Content Email Mechanical Specs
Company Logo: vector, eps, or png will be best (we will place the logo in your image in the top right)
Image: 600 x 220 pixels, max file size 50 kb, 72 dpi, jpg recommended, cannot animate (Image should not contain more than 15% text, should not be company logo)
Headline: 40 characters or less (including spaces and special characters) (Headlines that let the customer know why they should engage will perform best with clicks)
Description: 160 characters or less (including spaces and special characters)
Call to Action: 25 characters or less (including spaces and special characters)
(popular calls to action: Learn More, View Now, Get Yours Now, Download Now, Get Your Free Sample)
URL: (landing page should relate to the ad content)


White Papers Email

Mechanical Specs
Send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)

Also provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).

*We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.


Trade Show Express Email

Mechanical Specs
Company Logo: .eps, .jpg or .png format
Headline: 80 Character or less (spaces count as characters)
Product/company description: 300 words
Image (optional): max 300x250 pixels, 70K max file size
Email Address (optional): for scheduling booth meetings
URL: Provide landing page URL
Subject Line: with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).


FastCast

Round 1 Materials (Due 5 Weeks Before Live Date)
Webcast Title: 75 characters max (Company name is not allowed in the Title) Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.
Summary: 500 characters max
Applicable marketing photo for promotion (optional)
Learning Objectives: (3‐4, one sentence each) example below
Presenting Company As You Want It To Appear
Presenter Name, Title, Photo & Bio
Company Logo & URL

Round 2 Materials (Due 1 Week Before Live Date)
Presentation Slides (PPT): (can also include video but be aware that videos can drop frames)
Presenter(s) Phone & Email
Seed Questions: (2-4 questions)
Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions


DemoCast

Round 1 Materials (Due 4 Weeks Before Live Date)
What Is Being Demoed
Presenting Company: As You Want It To Appear
Presenter Name, Title & Photo
Company Logo
DemoCast Title: 75 characters max
(Company name is not allowed in the Title)
Presentation Summary: 425 characters max
Your title is the most important and should contain strong language to sell your event to a potential registrant.

Round 2 Materials (Due 1 Week Before Live Date)
Presentation Slides (PPT): (can also include video but be aware that videos can drop frames)
Presenter(s) Name & Email
Seed Questions: (2-4 questions)
Attendee Contact: (Name, email and/or phone)
Who an attendee should contact after the event if they have more questions