Multi-Channel

Social Media & Digital Strategic Solutions

Where and how do you start prospecting on LinkedIn? Our Social Media & Digital Strategic Solutions packages connect you with rail executives on this popular social networking site. Our social media product is available exclusively through this solution! You won't find our social media packages anywhere else.

 
Package #1
Package #2
Package #3
Daily News InLine Ads
4
4
4
LinkedIn Impressions
10,000
15,000
20,000

Packages can run over one or two months (based on available inventory).

Give us the ad materials below and we will create these ads for your campaign: native eNewsletter ad, a 300x250 and a 320x50. (You can give us your own creative for the display ad units if you wish)

Logo: Company logo
Company Name: 30 characters max
Image: 1200x628
Headline: 70 characters max
Description: 90 characters max
URL: Include the URL to which you would like the ad linked.
Call to Action: 20 character max including spaces and special characters

Reporting

Get the total number of impressions from LinkedIn as well as the standard Daily News reporting on a monthly basis.

Featured Product/Service of the Week

Benefits of Featured Product/Service of the Week

  • Your Featured Product/Service runs on the Daily News, the industry's preferred eNewsletter, every day for a full business week
  • You'll drive traffic to your website and product posting on ProgressiveRailroading.com, giving you even more visibility for your investment
  • Featured Product/Service will be listed on the website products landing page

Materials Required

Company Name Product name: 50 characters max (includes spaces)
Product description: 2,000 characters max (includes spaces)
Photo: 400 x 600 pixels max, 72 dpi
URL: Provide landing page URL

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.

Lead Generating eBooks

Our pre-written eBooks educate on the issues and solutions rail professionals are currently researching. eBooks align your company as a thought leader and solution provider without all the time and expense of generating your own customized, high quality piece that speaks to this audience. eBooks only have one sponsor, don't miss out!

All eBook programs include:

  • Your logo on the eBook cover;
  • Your ad in the eBook;
  • Promotional eBook ad which runs in the PR Daily News eNewsletter 4 times;
  • A lead gen ad on ProgressiveRailroading.com which runs for one month;
  • Your logo on the eBook download landing page which we develop and host;
  • A lead report which includes email addresses for those who fill out the form and download the book.

eBook Specs

Required:
Company Name as it should appear in text
Logo: eps format

If Desired:
Ad for eBook: 1024 pixels wide and 768 pixels high
Destination url for ad to link to

2021 eBook Schedule

Product Showcase eBooks

Introduce a new product or educate buyers about how your solution benefits them with the Product Showcase eBooks. For marketers seeking new ways to promote their products during these stressful times, this eBooks is a no brainer. It can't miss.

You receive two full pages in the eBook: an image or video on the left and your verbiage on the right. This eBooks receives so much visibility & promotion that rail executives will definitely know about your innovative product.

  • 4 eBooks runs in the Daily News eNewsletter
  • eBooks announced on LinkedIn and Facebook
  • Dedicated email to 45k+ rail executives
  • 3 months exposure on ProgressiveRailroading.com

The Product Showcase eBook also includes a link to your landing page so you can further inform interested readers, offer a demo or set-up a meeting.

Mechanical Specs

Logo: 300px x 150px. A larger image can be resized smaller to fit. But, do not submit an image with a height smaller than 100px, as enlarging an image can make it appear pixelated. (jpg, png, eps, svg, tif)

Company Name: as it should appear in the ad

Call To Action: Max 30 characters, including spaces and special characters/punctuation

Product Name or Headline: Max 42 characters, including spaces and special characters/punctuation

Product Copy: Max 850 characters, including spaces and special characters/punctuation

Link URL: Please submit full url, including the
"http://" or "https://"

Contact Name (optional)

Title (optional)

Email (optional)

Image*: Space allotted is 750px x 750px. If an image is smaller than this it will float in the space. Multiple images can be used to fill space. (jpg, png, eps, svg, tif)
*Images not needed if you have upgraded to an embedded video.

Optional Upgrade Embedded Video
This upgrade embeds your video in place of the image graphics

Video: YouTube video URL

Request for Proposals

Double-exposure online advertising opportunity.

This high-impact opportunity gives your RFP visibility on both the popular Daily News eNewsletter and ProgressiveRailroading.com.

Your message is promoted in our Daily News eNewsletter, that is sent to over 45,000 subscribers. In addition, your RFP runs in the feed on the news page and the home page on ProgressiveRailroading.com for one month.

Materials Required

Landing Page Headline (100 character max) to appear on the Daily eNews/ProgressiveRailroading.com home page.

RFP description and details (for landing page). Please send word or text document with the information exactly as it should appear. No text limit. Note: If this text contains any photos or links they must be hosted on your site and have full paths to the images or links.

Submission

E-mail materials to webads@tradepress.com.
Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.