Connecting with rail professionals on social channels like Facebook or LinkedIn is no easy task. The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. It becomes impossible to get in front of the right people at any kind of scale resulting in minimal returns. We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.
Through our turnkey social marketing program, our targeted decision-maker databases, and employing best practices, we give your brand maximum visibility on Facebook or LinkedIn. We help you reach top rail management executives that you are unable to target yourself. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel at a far lower cost.
Image Size: 1200x628 (if submitting video see video specs below)
Primary Text: 125 characters max
Headline (optional): 40 characters max
Description (optional): Does not clarify character limit, but - The description is additional text that appears in some placements. Its position on the ad varies by placement.
Website URL: The URL for the web page you want people to visit.
Display Link: Show a shortened link instead of your full website URL in some placements. The link should go to the same domain as your website URL. The position of the display link varies by placement.
CTA: Learn More, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Quote
Only 1/6 of your image can have text in it, Facebook will not approve ads that have images with too much text
Ads must have landing page
Ads must conform to Facebook ad standards
Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.
Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.
Recommended format: .mp4, .mov or .gif
View full list of supported formats
Resolution: 600px minimum width
File size: Up to 4 GB max
Required Lengths By Placement:
Facebook: 240 minutes max
Audience Network: 5 - 120 seconds
Instagram Stories: Up to 120 seconds
Instagram Feed: Up to 120 seconds
Rewarded Video: 3 - 60 seconds
Recommended Length: Up to 15 seconds
Recommended Aspect Ratio: Vertical (4:5)
View aspect ratio specifications
Sound: Enabled with captions included