Progressive Railroading: The preferred & primary online resource for railroading professionals

Top Three Reasons to Advertise on ProgressiveRailroading.com

  • More than 105,000 unique visitors and 260,000 page views per month.
  • Easily track your ROI with our tracking reports, showing you how many impressions your ad receives and the total click throughs to your website.
  • More railroad professionals visit ProgressiveRailroading.com than any other media outlet in the industry.

Preferred Work-Related Website

What is your preferred work-related website?

PR - 69% RA - 9% Other - 22%

* Stats are from the Rail Industry Readership and Digital Usage Study 2017




Whatever your marketing goals are...Progressive Railroading's digital products have you covered



Site-Wide Leaderboard

 
Gross
Net
Integrated Campaign Discount
Leaderboard
$3,536.00
$3,005.60
$2,554.76


  • Maximize your visibility in front of the rail audience with the top ad
  • Runs on the entire site — runs in rotation with up to 3 leaderboard sponsors

Submission

E-mail materials to webads@tradepress.com

Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Catfish Ad

 
Gross
Net
Integrated Campaign Discount
Splash Ad
$6,900.00
$5,865.00
$4,985.25

Make an unforgettable impression with a sticky ad. ProgressiveRailroading's Catfish ad opportunity is a high-visibility way to promote your brand. This ad really stands out by sitting in the content area and staying in place as rail professionals scroll down to read. You can't help but see and read the ad. Talk about leaving a lasting impression! Limited inventory available, ad appears only once per user session.

  • Run of site
  • Appears once per user visit to the site

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Contextually Targeted Ads

 
Gross
Net
Integrated Campaign Discount
Contextually Targeted Ad
$732.00
$622.20
$528.87

Call it double targeting. Your ad reaches a specific audience and at the same time makes an impression on the user at the exact moment they're engaging with content that relates to your message. Contextual Advertising on ProgressiveRailroading.com allows you to "double target" your ads!

Contextual Ad Topics

Amtrak
BNSF
C&S
Canadian National
Canadian Pacific
Class Is
CSX
High Speed Rail
Intermodal
Internet/Digital
Kansas City Southern
Legislative & Reg.
Mechanical

MOW
Norfolk Southern
Passenger Rail
People
PTC
Rail Industry Trends
Security
Short lines & Regionals
Sustainability
Supplier Spotlight
Union Pacific


View Sample

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


High Visibility Ads

 
Gross
Net
Integrated Campaign Discount
High Visibility Ad
$2,988.00
$2,539.80
$2,158.83

ProgressiveRailroading.com high visibility advertising targets rail professionals while they are on a trusted website that relates to their profession and to the products being sold. It is this combination that makes having an ad on the Progressive Railroading website a critical place for brands who want to generate sales in this marketplace.

Runs on the homepage and site wide rail landing pages.

View Sample

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Dynamic, Lead-Gen Web Ad

Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Branded Features

Branded features appear in the feed alongside trusted and topical content from ProgressiveRailroading. Get your message in front of industry decision makers in this highly visible way.

Archived for one year and free from other advertisements, Branded Features are searchable. They may contain multiple images and/or video treatments, and are promoted via:

  • ProgressiveRailroading's Home Page - View Sample (Rotates in that position with all the branded features running during that time period.)
  • News Landing Page - View Sample (Rotates in that position with all the branded features running during that time period)
  • Daily News eNewsletters runs 4 times - View Sample (50,000 circ per blast)
  • Branded Feature Page - View Sample
  • Archive Page - View Sample (archived on ProgressiveRailroading.com for 1 year on the Branded Feature Landing page)

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Video Ad

 
Gross
Net
Integrated Campaign Discount
Video Ad
$3,804.00
$3,233.40
$2,748.39

Instant exposure delivered! We use your existing YouTube video and put it in front of the ProgressiveRailroading.com users. It delivers your existing video to an entirely new and significant audience.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Poll Ad

Easily gather some data from the industry and give users an interactive experience by using one of our templated poll ads. Our poll ads run in the high visibility ad spot and are an easy way for you to accomplish something like this without needing additional IT support to generate a form. Plus, having the form inside your ad on the site proves the best engagement for your poll.

We offer three simple templates you can choose from to make setting up your poll easy.

Option 1: Radio Buttons Template



Option 2: Check Boxes Template



Option 3: Yes/No Buttons and Text Field Template



Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Retargeting

 
CPM
Ad impressions & ad clicks
$40

ProgressiveRailroading.com is the best place to get in front of key industry professionals, and we can help extend your message by targeting railroad executives all across the web. Target top prospects that you know you need to reach, but otherwise can't get in front of. Drive more influencers directly into your purchasing funnel.

Our standard retargeting campaign puts you in front of railroad decision makers, helping you build mind share, create awareness and generate leads.

Reporting:

Ad impressions. Ad clicks.

Program:

You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a Retargeting program and indicate your company name.


Featured Product/Service of the Week

 
Gross
Net
Integrated Campaign Discount
Product of the Week
$1,647.00
$1,399.95
$1,189.96

Your prospect database just got a lot larger! Looking to get your product noticed by thousands in the industry? The Daily News eNewsletter promotes your product to more than 50,000 recipients.

Benefits of Featured Product/Service of the Week

  • Your Featured Product/Service runs on the Daily News, the industry's preferred eNewsletter, every day for a full business week
  • It's economical! Your message will be sent over 250,000 times, making your investment to this audience of rail decision makers only pennies apiece
  • You'll drive traffic to your website and product posting on ProgressiveRailroading.com, giving you even more visibility for your investment
  • Be listed on the website products landing page
  • Submission

    E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.


Request for Proposals

 
Gross
Net
Integrated Campaign Discount
Request for Proposals
$1,764.00
$1,499.40
$1,274.49

New double-exposure online advertising opportunity.

This high-impact opportunity gives your RFP visibility on both the popular Daily News eNewsletter and ProgressiveRailroading.com.

Your message is promoted in our Daily News eNewsletter, that is sent to over 50,000 subscribers, for one day. In addition, the your RFP will run in the feed on the ProgressiveRailroading.com home page right along with the daily news for one month.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.


Mobile Bottom Leaderboard Ad

 
 
One of four rotating bottom leaderboard ads
$500.00

ProgressiveRailroading.com mobile targeted ads help promote your app, mobile site and get you in front of a growing digital audience of sophisticated on-the-go-professionals who check their phones every couple of minutes.

Mobile targeted ads rotate between four positions on the site at a time. Sold as an upgrade to and requires a separate eNewsletter or website ad purchase.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com mobile ad and indicate your company name.


Special Digital Advertising Opportunity For Events

 
Gross
Net
Integrated Campaign Discount
Website Featured Event Ad
$1,200.00
$1,020.00
N/A

Website Featured Event Ad

Get exclusive placement and be the highlighted event in our Education & Events drop down menu on ProgressiveRailroading.com for one month.

You will want to be right where readers are looking for rail industry events online. It's a must be spot for any event that wants to build awareness in the rail industry.

Buy all three and save!

Combine your Website Featured Event Ad with a Daily News Featured Event Ad and a Print Magazine Featured Event Ad and receive a special package price. Contact your Sales Manager for pricing.


Lead Gen eBooks

 
Gross
Net
For one
$6,500.00
$5,525.00
For both
$10,400.00
$8,840.00

An easy way for you to align yourself with high-quality content and identify targeted leads with email addresses.

Our pre-written eBooks educate on the issues and solutions rail professionals are currently researching. eBooks align your company as a thought leader and solution provider without all the time and expense of generating your own customized, high quality piece that speaks to this audience.

We promote eBooks throughout our website and our eNewsletters for a month's time; this ensures your brand is seen by thousands of potential customers in the rail industry.

All eBook programs include:

  • Your logo on the eBook cover;
  • Your ad in the eBook;
  • Promotional eBook ad which runs in the PR Daily News eNewsletter 4 times;
  • A lead gen ad on ProgressiveRailroading.com which runs for one month;
  • Your logo on the eBook download landing page which we develop and host;
  • A lead report which includes email addresses for those who fill out the form and download the book.

eBooks only have one sponsor, make sure you don't miss out.

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