Progressive Railroading: The preferred & primary online resource for railroading professionals

Top Three Reasons to Advertise on ProgressiveRailroading.com

  • More than 115,000 unique visitors and 310,000 page views per month.
  • Easily track your ROI with our tracking reports, showing you how many impressions your ad receives and the total click throughs to your website.
  • More railroad professionals visit ProgressiveRailroading.com than any other media outlet in the industry.

Preferred Work-Related Website

What is your preferred work-related website?

PR - 77% RA - 13% Other - 10%

* Stats are from the Rail Industry Readership and Digital Usage Study 2019




Whatever your marketing goals are...Progressive Railroading's digital products have you covered



Site-Wide Leaderboard

 
Gross
Net
Integrated Campaign Discount
Leaderboard
$3,536.00
$3,005.60
$2,554.76


  • Maximize your visibility in front of the rail audience with the top ad
  • Runs on the entire site — runs in rotation with up to 2 leaderboard sponsors

Submission

E-mail materials to webads@tradepress.com

Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Catfish Ad

 
Gross
Net
Integrated Campaign Discount
Splash Ad
$6,900.00
$5,865.00
$4,985.25

Make an unforgettable impression with a sticky ad. ProgressiveRailroading's Catfish ad opportunity is a high-visibility way to promote your brand. This ad really stands out by sitting in the content area and staying in place as rail professionals scroll down to read. You can't help but see and read the ad. Talk about leaving a lasting impression! Limited inventory available, ad appears only once per user session.

  • Run of site
  • Appears once per user visit to the site

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Site-Wide Image Ad

 
Gross
Net
Integrated Campaign Discount
High Visibility Ad
$2,988.00
$2,539.80
$2,158.83

ProgressiveRailroading.com site-wide image ads target rail professionals while they are on a trusted website that relates to their profession and to the products being sold. It is this combination that makes having an ad on the Progressive Railroading website a critical place for brands who want to generate sales in this marketplace.

Runs on the entire site — runs in rotation with other image ad sponsors.

View Sample

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Dynamic, Lead-Gen Web Ad

Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Video Ad

 
Gross
Net
Integrated Campaign Discount
Video Ad
$3,804.00
$3,233.40
$2,748.39

Instant exposure delivered! We use your existing YouTube video and put it in front of the ProgressiveRailroading.com users. It delivers your existing video to an entirely new and significant audience.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com ad and indicate your company name.


Social Media Marketing Solution

Connecting with rail professionals on social channels like Facebook or LinkedIn is no easy task. The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. It becomes impossible to get in front of the right people at any kind of scale resulting in minimal returns. We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

Through our turnkey social marketing program, our targeted decision-maker databases, and employing best practices, we give your brand maximum visibility on Facebook or LinkedIn. We help you reach top rail management executives that you are unable to target yourself. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel at a far lower cost.

Reporting

Campaign impressions and engagements

Program Options:

Campaign budget 1:
24,000 - 27,500 impressions

Campaign budget 2:
36,000 - 42,000 impressions

Campaign budget 3:
48,000 - 54,000 impressions


Retargeting

 
CPM
Ad impressions & ad clicks
$40

ProgressiveRailroading.com is the best place to get in front of key industry professionals, and we can help extend your message by targeting railroad executives all across the web. Target top prospects that you know you need to reach, but otherwise can't get in front of. Drive more influencers directly into your purchasing funnel.

Our standard retargeting campaign puts you in front of railroad decision makers, helping you build mind share, create awareness and generate leads.

Reporting:

Ad impressions. Ad clicks.

Program:

You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a Retargeting program and indicate your company name.


Request for Proposals

 
Gross
Net
Integrated Campaign Discount
Request for Proposals
$1,764.00
$1,499.40
$1,274.49

Double-exposure online advertising opportunity.

This high-impact opportunity gives your RFP visibility on both the popular Daily News eNewsletter and ProgressiveRailroading.com.

Your message is promoted in our Daily News eNewsletter, that is sent to over 50,000 subscribers, for one day. In addition, your RFP runs in the feed on the news page and the home page on ProgressiveRailroading.com for one month.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Product/Service of the Week ad and indicate your company name.


Mobile Bottom Leaderboard Ad

 
 
One of four rotating bottom leaderboard ads
$500.00

ProgressiveRailroading.com mobile ads help promote your app and mobile site as well as get you in front of a growing digital audience of sophisticated on-the-go-professionals who check their phones every couple of minutes.

Mobile targeted ads rotate between four positions on the site at a time. Sold as an upgrade to and requires a separate eNewsletter or website ad purchase.

Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a ProgressiveRailroading.com mobile ad and indicate your company name.

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