Webcasts
Partnership Webcast
Partnering with Progressive Railroading positions your company as an education and solutions provider
Benefits of Webcasts
- Branded content that points users right to your website in an attendance-building email campaign
- Strong, intentional promotion of webcast to drive registration
- Constant on-screen branding appearing throughout your webcast
- Exclusive database of registrants and attendees, including email addresses, name, title, and company
- 12 months of increased exposure of webcast and brand on ProgressiveRailroading.com
- Market data from a single-answer, multiple-choice question on the registration page
Mechanical Specifications/Materials Needed
- Logo: 300 x 300 pixels (min size) 72 dpi or higher. File type: pdf or eps preferred (will also take gif or jpg)
- URL: Provide landing page URL
- Email contact: for leads
- Registration Question: One question with up to 4 single choice responses
Submission
E-mail materials to webcasts@tradepress.com
Be sure to indicate in the email the materials are for a Progressive Railroading webcast and indicate your company name.
FastCast
This "webcast-light" is an economical, highly customized event: truly the perfect entry-level webcast sponsorship opportunity.
As a sponsor, you get:
- Sole-sponsored, custom content, with available assistance to ensure success
- Choice of speaker or presenter
- A full 30-minute, fast-paced broadcast
- Branded promotional emails during the two weeks before the webcast
- Optional promotion to your prospect list
- Constant on-screen branding appears throughout your webcast
- Exclusive database of registrants and attendees, including email addresses, name, title, and company
Round 1 Materials
- Webcast Title — 75 characters max (Company name is not allowed in the Title)
- Summary — 500 characters max
- Applicable marketing photo for promotion (optional)
- Learning Objectives (3—4, one sentence each) example below
- Presenting Company As You Want It To Appear
- Presenter Name, Title, Photo & Bio
- Company Logo & URL
Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.
Round 2 Materials
- Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
- Presenter(s) Phone & Email
- Seed Questions (2-4 questions)
- Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions
Title and descriptions drive the most registrants when they:
- Tell the end user how they will benefit - how it addresses their challenges and needs;
- Tell the end user what they will learn or get out of attending;
- Tell the end user key takeaways;
- Let the end user know the presentation is specific to their profession and tailored to them;
- Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)
Tips:
- Focus less on the product itself and more on addressing the challenges of your audience.
- Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.
NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Business Reach
YES: Learn How You Can Save Thousands In MOW Costs
YES: 5 Steps Rail Managers Need for Improving Logistics
YES: Pro Tips For Less Costly Safety Upgrades + Registrants Save 5%
The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.
Example Learning Objectives
- How you can improve worker safety
- Tips to optimize profitability
- Best practices to meet compliance mandates
Submission
E-mail materials to webcasts@tradepress.com
Be sure to indicate in the email the materials are for a Progressive Railroading FastCast and indicate your company name.
DemoCast
Short of showing people your products/services in person, in your booth, on a show floor, our DemoCast is the best way to show interested buyers how your products can help them. DemoCasts are live, 15-minute product/service demonstration webcasts. After your live event, you receive the full registrant and attendee list, including emails.
DemoCasts are heavily promoted to rail professionals. Your company is promoted in:
- Four Daily News eNewsletters
- Three days on ProgressiveRailroading.com
- Two email blasts (13,000 recipients/blast)
- You also receive logo recognition on marketing promotions and two day-of reminder emails to registrants.
Details
- Option to show a pre-recorded demo video
- Five-minute Q&A with attendees
- Archived on ProgressiveRailroading.com for six months
- Reporting: Full registrant and attendee list (includes emails)
Round 1 Materials (3 Weeks Before Live Date):
- What Is Being Demoed
- Presenting Company As You Want It To Appear
- Presenter Name, Title & Photo
- Company Logo
- DemoCast Title: 75 characters max
(Company name is not allowed in the Title) - Presentation Summary: 425 characters max
Your title is the most important and should contain strong language to sell your event to a potential registrant.
Title and descriptions drive the most registrants when they:
- Tell the end user how they will benefit - how it addresses their challenges and needs;
- Tell the end user what they will learn or get out of watching;
- Tell the end user key takeaways;
- Let the end user know the presentation is specific to their profession and tailored to them;
- Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)
Tips:
- Focus less on the product itself and more on addressing the challenges of your audience.
- Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.
NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Outdoors
YES: Learn How You Can Save Thousands In MOW Costs
YES: 5 Steps Rail Pros Need for Modern Logistics
YES: Tips For Less Costly Track Maintenance + Registrants Save 5%
The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.
Round 2 Materials (1 Week Before Live Date):
- Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
- Presenter(s) Name & Email
- Seed Questions (2-4 questions)
- Attendee Contact: (Name, email and/or phone)
Who an attendee should contact after the event if they have more questions
Submission
E-mail materials to webcasts@tradepress.com
Be sure to indicate in the email the materials are for a Progressive Railroading DemoCast and indicate your company name.
View Democast Samples