Email

Upgrade Opportunities

A/B Split Subject Line Only

A/B Split Creative and Subject Line

Email personalization, including subject line and/or email body copy personalization

PR Custom Email

Totally Custom. Totally Your Way. Exclusive To You.

The PR Custom Email allows you to digitize your Problem Solvers Ad, Top Executives on the Marketplace Ad, or Print Ad and have it emailed to our digital subscribers. Your message will be seen by our 25,000 print readers in addition to a customized digital subscriber list for your blast.

Features:

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

Whether it's 10,000, 15,000 or 20,000 (more tiers available up to a max of 45,000), you determine what circulation size works for your campaign.

Some things to Note:
  • Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the email mailing out.
Submission

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a PR Custom Email ad and indicate your company name.

White Papers Email

The rail industry values white papers highly as educational resources: deep dives on topics that every rail professional needs to know. Position your organization as a knowledge partner by putting your white paper in rail professionals' inboxes and engage them on a level that isn't attainable through any other means.

Some white papers have generated 500-plus leads

Reporting

You will receive a report with the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

Whether it's 10,000, 15,000 or 20,000 (more tiers available up to a max of 45,000), you determine what circulation size works for your campaign.

Show that your firm is a thought leader in the industry by sending your white papers electronically to rail professionals who are looking for valuable content from Progressive Railroading, the industry's leading media outlet.

Mechanical Specifications

Send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)

*We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues.

Submission:

E-mail materials to webads@tradepress.com. Be sure to indicate in the email the materials are for a White Paper Email and indicate your company name.

Product Express Email

No trade shows? No problem! Formerly known as the Trade Show Express, you can showcase your product to would-be trade show attendees with this rebranded and revamped email. Make a powerful impact to the targeted audience with your custom messaging.

Reporting

You will receive a report with email opens and clicks.

Circulation: 45,000

Mechanical Specifications

Materials needed:

  • Company Logo
  • Headline: 80 Character or less (spaces count as characters)
  • Product/company description: 300 words
  • Image (optional): max 300x250 pixels, 70K max file size
  • Email Address (optional) for scheduling booth meetings
  • URL
Upgrade Opportunities

A/B Split Subject Line Only
A/B Split Creative and Subject Line
Email personalization, including subject line and/or
email body copy personalization

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Product Express and indicate your company name.

Targeted Email

You can send your message to an extremely targeted group of our audience other than simply our circulation base. Targeted Emails are sent using specific parameters such as type of company, title, geographic area, etc.

Customized List

Tell us your desired buyer profile and we will build a targeted list of rail professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.

Targeted Direct Email Specs

Supply your own email HTML If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.

Or have our team setup you email creative: See our creative setup and design policies.

AU DataMine Email Lead Gen Program Requirements

  1. Provide a subject line with a maximum of 50 characters, including spaces and punctuation.
  2. From Line (the companies name or person's name. Not an email address)
  3. Suppression file of clients opt-outs/unsubscribes
  4. Clients opt-out/unsubscribe link must be embedded in the HTML along with a physical address.
  5. Seed names and email addresses of who needs to see the test and final blasts. Only one seed name can be responsible for sending final approval of the test blast to amanda.balistreri@tradepressmedia.com
  6. Clicks intended to deliver emails must adhere to one of the following best practice conventions:
    • Link indicates customer is requesting contact from manufacturer;
      (examples: Send me information. Contact me about XXX. Email me about XXX.)
    • Link indicates the user wants a demo, test drive or is looking for more information;
      (examples: Request Cost-Savings Analysis. Request Demo. Request Software Preview. Email Brochure. Sign Up For A Test Drive.)
    • Link indicates user request to receive manufacturer's eBook, Webcast, WhitePaper or similar highly-valued content piece.
      (examples: Request Guide. Request eBook. Request Webcast.)
    • In some cases customers should add:
      I consent to be emailed regarding the content above. under buttons/links as needed to help make email consent more clear.
  7. Link Landing pages must deliver on expectations from link text and contain coordinating language. (We can help with landing page setup)

View standard samples where we deliver your leads from a call to action click:

Sample 1

Lead Gen Reporting

Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action link. (Not all links apply)

You will receive a report with email opens and clicks.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a Targeted Direct Email and indicate your company name.