Daily News eNewsletter

 
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$2,000.00
$1,700.00
N/A
Top Image Ad
$3,500.00
$2,975.00
N/A

An effective, affordable, online advertising opportunity.

Completely new for 2017, Progressive Railroading's Daily eNewsletter has been redesigned from the ground up, using data analytics, to give advertisers the best exposure and user engagement possible while giving readers the best information and experience across the devices they use every day.

This is a win/win for readers and advertisers as we've made it easier to scan, read and engage with content every day. In addition, our targeted subscriber list of rail industry decision makers that is largest in the marketplace and our user open rates exceed B2B advertising norms.

Highlights Of The Updated Email

  • Device independent/mobile first design: Our new layout was developed for best use regardless of device, working equally well on smart phones, tablets and desktop emails.
  • Integrated ad design: Based on testing and analytics we've seen advertisers get much better engagement and results from the new ad formats.
  • Our new format not only drives better results, it also gives advertisers more room for messaging and helps readers better understand your campaigns. It is ideal for current digital marketing techniques like inbound marketing and content marketing.
  • Build brand recognition in the most anticipated newsletter in the industry
  • Daily News recipients request to receive the newsletter; it's not an unsolicited spam e-mail. They get it because they want it and anticipate it

Ad Opportunities

Top Image Ad: Only one position available per email. Get the leading ad and make a big impact on this market.

Integrated Inline Ad: Your message will be featured right where the readers eyes are focused. Three of these positions are available per email. Ad positions rotate throughout the campaign run to give even visibility to all advertisers.

Daily News ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and lead data for readers that followed your link. Lead data includes name, title, company, street, address and phone if this information exists in our database.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Special Digital Advertising Opportunity For Events

 
Gross
Net
Integrated Campaign Discount
Event Sponsor
$2,000.00
$1,700.00
N/A

New Daily News Featured Event Ad

Get your event big visibility right where readers go everyday for updates on rail industry events.

Our new ad format allows you to give readers an enhanced message and visibly sets your event apart. Be included on five consecutive eNewsletters from Monday - Friday. That's your message on over 250,000 emails sent out. Make sure your event is in one of the two positions available per eNewsletter.

Buy all three and save!

Combine your Daily News Featured Event Ad with a Website Featured Event Ad and a Print Magazine Featured Event Ad a receive special package price. Contact your Sales Manager for pricing.


Rail Product News eNewsletter

 
Gross
Net
Integrated Campaign Discount
Rail Product News eNewsletter
$1,260.00
$1,071.00
N/A

Progressive Railroading compiles the latest product news and supplier information for a specific rail topic and delivers it to 50,000 rail professionals in an easy-to-read eNewsletter. This unique and informative compilation of essential product information by topic will be published six times in 2017. Choose the Rail Product News topic that corresponds with your products or services and reserve your ad space. You're guaranteed to reach buyers interested in the specific rail topic of the eNewsletter and the corresponding products and services associated with that topic.

All advertisers get click-through totals, plus demographic lead information, including name, title, company, street address, phone and fax numbers, for recipients who click your ad.


Topic
Ad Close
Materials Due Date
Mailing Date
IoT and Track Maintenance (February)
1/26/2017
2/2/2017
2/16/2017
Rail Security Technology (March)
2/23/2017
3/2/2017
3/16/2017
Onboard & Wayside Monitoring (June)
5/25/2017
6/1/2017
6/15/2017
Winter Products, Technology & Services (July)
6/22/2017
6/29/2017
7/13/2017
Ballast Equipment & Services (October)
9/28/2017
10/5/2017
10/19/2017
Safety Products & Services (December)
11/22/2017
11/30/2017
12/14/2017


Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Rail Product News ad and indicate your company name.


Rail Features eNewsletter

 
Gross
Net
Integrated Campaign Discount
Rail Features eNewsletter
$3,850.00
3,272.50
N/A

A new opportunity to reach this targeted audience.

Our Rail Features eNewsletter has an established following of engaged users who look forward to our in depth and unique editorial coverage of the rail industry. Include your marketing message and reach this niche audience by being seen alongside trusted and respected editorial.




Integrated Messaging

Your message flows with the visual path to ensure readers see and engage with your advertisement. Our layout was developed for best use regardless of device, working equally well on smart phones, tablets and desktop emails.

Ad Opportunity

Top Exclusive Ad: Only one ad available per email. Get exclusivity and make a big impact on the target audience you need to get in front of.

Rail Features ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and lead data for readers that followed your link. Lead data includes name, title, company, street, address and phone if this information exists in our database.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.

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