Progressive Railroading eNewsletters



* Stats are from the Rail Industry Readership and Digital Usage Study 2017



Source of Industry News

Which one of these eNewsletters is a timely source of industry news?

PR - 71% RA - 29%

Noticed Advertisements On

Which one of these eNewsletters have you noticed advertisements on?

PR - 77% RA - 23%

Clicked Advertisement

In which one of these eNewsletters have you clicked on an advertisement?

PR - 78% RA - 22%

Becoming Aware of New Products or Services

Which one of these eNewsletters have you made a purchase from an advertisement you clicked on?

PR - 64% RA - 36%

Daily News eNewsletter

4x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$2,300.00
$1,955.00
N/A
Top Image Ad
$4,000.00
$3,400.00
N/A
8x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$4,186.00
$3,558.10
N/A
Top Image Ad
$7,280.00
$6,188.00
N/A
12x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$6,072.00
$5,161.20
N/A
Top Image Ad
$10,560.00
$8,976.00
N/A
Full Month Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$7,360.00
$6,256.00
N/A
Top Image Ad
$12,800.00
$10,880.00
N/A

An effective & affordable advertising opportunity

Redesigned last year, our Daily eNewsletter is working better than ever for our advertisers. We meticulously researched data and analyzed how users engaged with the Daily News. We knew we could improve it for you. The results weren't encouraging… they were extremely encouraging. When compared to the Daily News platform prior to the redesign, we've seen an 800% increase for clicks. Yes, you read that right, and no we're not making up numbers: 800% increase!

It's now easier to scan, read and engage with content every day. In addition, our targeted subscriber list is the largest in the marketplace and our user open rates exceed B2B advertising norms.

Highlights

  • Device independent/mobile first design: Layout is fluid regardless of the device, working equally well on smart phones, tablets and desktops.
  • Integrated ad design: Based on testing and analytics, we're seeing advertisers get much better engagement and results.
  • Ideal for current digital marketing techniques like inbound marketing and content marketing, the format not only drives better results, it also gives advertisers more room for messaging and helps readers better understand campaigns.
  • Build brand recognition in the most anticipated newsletter in the industry.
  • Daily News recipients request to receive the newsletter; it's not an unsolicited spam e-mail. They get it because they want it and anticipate it.

Ad Opportunities

Top Image Ad: Only one position available per email. Get the leading ad and make a big impact on this market.

Integrated Inline Ad: Your message will be featured right where the readers eyes are focused. Four of these positions are available per email. Ad positions rotate throughout the campaign run to give even visibility to all advertisers.

Daily News ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Daily News Featured Event Ad

 
Gross
Net
Integrated Campaign Discount
Event Sponsor
$2,400.00
$2,040.00
N/A

Get your event lots of visibility where readers go everyday for updates on rail industry events.

Our ad format allows you to give readers an enhanced message and visibly sets your event apart. You're included on five consecutive eNewsletters (Monday-Friday). That means your message is included on more than 250,000 emails we send out to an audience that has opted in to receiving them. Only two positions available per eNewsletter.

Buy all three and save!

Combine your Daily News Featured Event Ad with a Website Featured Event Ad and a Print Magazine Featured Event Ad and receive a special package price. Contact your Sales Manager for pricing.


Rail Product News eNewsletter

 
Gross
Net
Integrated Campaign Discount
Rail Product News eNewsletter
$1,383.00
$1,175.55
N/A

Progressive Railroading compiles the latest product news and supplier information for a specific rail topic and delivers it to 50,000 rail professionals in an easy-to-read eNewsletter. This unique and informative compilation of essential product information by topic will be published four times in 2018. Choose the Rail Product News topic that corresponds with your products or services and reserve your ad space. You're guaranteed to reach buyers interested in the specific rail topic of the eNewsletter and the corresponding products and services associated with that topic.

All advertisers get click-through totals, plus demographic information, including name, title, company, street address, phone and fax numbers, for recipients who click your ad.


Topic
Ad Close
Materials Due Date
Mailing Date
Rail Fasteners (February)
1/26/2018
2/2/2018
2/16/2018
Rail Security Technology Surveillance (May)
4/27/2018
5/4/2018
5/18/2018
Rail Grinding (August)
7/27/2018
8/3/2018
8/17/2018
Cross, Switch, & Bridge (November)
10/26/2018
11/2/2018
11/16/2018


Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Rail Product News ad and indicate your company name.


Rail Features eNewsletter

 
Gross
Net
Integrated Campaign Discount
Rail Features eNewsletter
$4,412.00
3,750.20
N/A

Our Rail Features eNewsletter has an established following of engaged users who look forward to our in depth and unique editorial coverage of the rail industry. Include your marketing message and reach this niche audience by being seen alongside trusted and respected editorial.

Ad Opportunity

Top Exclusive Ad: Only one ad available per email. Get exclusivity and make a big impact on the target audience you need to get in front of.

Rail Features ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.

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