Progressive Railroading eNewsletters





Clicked Advertisement

In which one of these eNewsletters have you clicked on an advertisement?

PR - 92% RA - 8%

Source of Industry News

Which one of these eNewsletters is a timely source of industry news?

PR - 94% RA - 6%

Noticed Advertisements On

Which one of these eNewsletters have you noticed advertisements on?

PR - 91% RA - 9%

Becoming Aware of New Products or Services

Which one of these eNewsletters have you made a purchase from an advertisement you clicked on?

PR - 89% RA - 11%

* Stats are from the Rail Industry Readership and Digital Usage Study 2019


Daily News eNewsletter

4x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$2,300.00
$1,955.00
N/A
Top Image Ad
$4,000.00
$3,400.00
N/A
8x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$4,186.00
$3,558.10
N/A
Top Image Ad
$7,280.00
$6,188.00
N/A
12x Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$6,072.00
$5,161.20
N/A
Top Image Ad
$10,560.00
$8,976.00
N/A
Full Month Program
Gross
Net
Integrated Campaign Discount
Integrated Inline Ad
$7,360.00
$6,256.00
N/A
Top Image Ad
$12,800.00
$10,880.00
N/A

An effective & affordable advertising opportunity

Our Daily News eNewsletter is working better than ever for our advertisers. After meticulously researching data and analyzing how users engaged with the Daily News, the product is working at its best for you. It’s now easier to scan, read and engage with content every day. In addition, our targeted subscriber list is the largest in the marketplace and our user open rates exceed B2B advertising norms.

Highlights

  • Device independent/mobile first design: Layout is fluid regardless of the device, working equally well on smart phones, tablets and desktops.
  • Integrated ad design: Based on testing and analytics, we're seeing advertisers get much better engagement and results.
  • Ideal for current digital marketing techniques like inbound marketing and content marketing, the format not only drives better results, it also gives advertisers more room for messaging and helps readers better understand campaigns.
  • Build brand recognition in the most anticipated newsletter in the industry.
  • Daily News recipients request to receive the newsletter; it's not an unsolicited spam e-mail. They get it because they want it and anticipate it.

Ad Opportunities

Top Image Ad: Only one position available per email. Get the leading ad and make a big impact on this market.

Integrated Inline Ad: Your message will be featured right where the readers eyes are focused. Four of these positions are available per email. Ad positions rotate throughout the campaign run to give even visibility to all advertisers.

With the entry-level program, Daily News ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database.

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Daily News Top 5 Take Over

A special new opportunity to utilize our popular Daily News eNewsletter to reach your potential customers with a take over approach that is sure to get you noticed. One exclusive sponsor is the only advertiser on this eNewsletter that is sent out every Saturday. That advertiser takes over all of the 3 ad positions in our Top 5 Trending edition of the Daily News consisting of 1 top image ad and 2 inline ads. The take-over ads run from the top to the bottom of the eNewsletter to maximize repeated user engagement as they read through the email.

The Daily News Top 5 Take Over is sent over the weekend and features the top trending and most popular news posts.

Circulation

50,000 engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database. use specs from the eNewsletter

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for a PR Daily News ad and indicate your company name.


Rail Features eNewsletter

 
Gross
Net
Integrated Campaign Discount
Rail Features eNewsletter
$4,412.00
3,750.20
N/A

Our Rail Features eNewsletter has an established following of engaged users who look forward to our in depth and unique editorial coverage of the rail industry. Include your marketing message and reach this niche audience by being seen alongside trusted and respected editorial.

Ad Opportunity

Top Exclusive Ad: Only one ad available per email. Get exclusivity and make a big impact on the target audience you need to get in front of.

Rail Features ads appear on four emails throughout the month. That's your message included on over 200,000 emails sent.

Circulation

50,000+ engaged rail industry professionals

Reporting

Get the number of total opens for eNewsletters on which your ad appears and get click totals and demographic information for readers that followed your link. Demographic information includes name, title, company, street, address and phone if this information exists in our database.

Upcoming Schedule

Coming Soon

Submission:

E-mail materials to webads@tradepress.com.

Be sure to indicate in the email the materials are for the Rail Features Newsletter and indicate your company name.

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