Print Publications

Progressive Railroading's monthly magazines and annual informative buyers guides provide ideal platforms for your brand and message, receiving the most visibility in the industry.



If you could read only one of these publications, which one would you choose?

PR - 82% RA - 18%

*Publisher's Railroad Publisher's Railroad Industry Readership Report, 2018




Print & Digital One-Two Punch!


Print/Digital Ad

Get more out of your creative by reaching the rail industry both in print and digitally.


We will do the work of digitizing your print ad for use as an email blast.


For no extra creative expense, you get the benefit of amplifying your message by increasing your exposure across platforms to a larger group of this key audience.



BPA Worldwide



PRINT

2019 Progressive Railroading Editorial Calendar

January

Ad Close: 12/7/18
Materials Due: 12/14/18
Coverage
Class I Focus: BNSF Railway (Cover)

C&S/MOW: Annual Grade Crossing Update

Mechanical: Locomotive Market Update

MOW: State of Railroad Bridges

C&S Technology: Wire and Cable
Special Advertising Section:
Problem Solvers
Bonus Distribution
NITL
January 29–31
San Antonio, TX
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

February

Ad Close: 01/07/19
Materials Due: 01/14/19
Coverage
Legislative & Regulatory Issues: Railroads & D.C. (Cover)

Class I Focus: Logistics Services

Special Section: Annual Finance & Leasing Guide

C&S/MOW: Winter Challenges

MOW: IoT & Predictive Maintenance
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Annual Finance and Leasing Guide
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

March

Ad Close: 02/05/19
Materials Due: 02/12/19
Coverage
Class I Focus: Union Pacific Railroad (Cover)

Short Line Profile

MOW: Vegetation Management Equipment/Services

C&S: Hi-Rail Equipment

Passenger Rail Focus: The Future of Amtrak's Gulf Coast Service
Special Advertising Section
Problem Solvers
Bonus Distribution
ASLRRA
April 6-9
Orlando, FL

NE Railroad Club Expo
March 21
Worcester, MA
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

Car & Locomotive Buyers' Guide & Yearbook

Ad Close: 03/14/18
Materials Due: 04/04/18

April

Ad Close: 03/08/19
Materials Due: 03/15/19
Coverage
MOW: Spending Report (Cover)

C&S Technology: PTC

Security: Focus on Cybersecurity

Mechanical: Passenger Rail Locomotives

MOW: Drone Technology & Inspection
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
MOW Spending Report
Bonus Distribution
Secure Rail
May 1-2
Orlando, FL

Railroad Day on The Hill
May 8, 2019
Washington DC

NARS
May 15-16
San Antonio, TX
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

May

Ad Close: 04/08/19
Materials Due: 04/15/19
Coverage
Class I Focus: CN (Cover)

Passenger Rail Focus: Chicago Transit Authority

MOW: Special Trackwork

Mechanical: IoT & Predictive Maintenance

C&S: C & S Spending Snapshot
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
C & S Spending Snapshot
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

June

Ad Close: 05/07/19
Materials Due: 05/14/19
Coverage
Passenger Rail Focus: Focus on Florida Transit

Short Line Focus: Genessee & Wyoming

C&S/MOW: PTC Update — Passenger Railroads

Technology: Mobile Apps for Customer Service

MOW: Ballast Management
Special Advertising Section:
Problem Solvers

Top Execs on the Marketplace
Buyers' Guides & Directories:
Car & Locomotive Buyers' Guide & Yearbook

Ad close: March 29
Materials Due: April 5
Bonus Distribution
APTA Rail
June 23-26
Toronto, Canada
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

July

Ad Close: 06/07/19
Materials Due: 06/14/19

Ad Readership Study
Coverage
Class I Focus: Kansas City Southern (Cover)

Special Section: C&S Product Information Directory

MOW: Rail Grinding

Mechanical: Fuel Management

Technology: Blockchain
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Communication & Signaling Product Information Directory
Bonus Distribution
AARS/Rising Stars
July 22-24
Norfolk, VA
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

August

Ad Close: 07/09/19
Materials Due: 07/16/19
Coverage
Class I Focus: Norfolk Southern Railway (Cover)

Mechanical: Annual Fleet Stats

MOW: Material Handling Equipment

Technology Update: Rail Safety Technology

Passenger Rail Focus: Honolulu Authority for Rapid Transportation
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Annual Fleet Stats
Bonus Distribution
IANA
Sept. 15-17
Long Beach, CA
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

September

Ad Close: 08/06/19
Materials Due: 08/13/19
Coverage
Workforce Development: Progressive Railroading's 2019 Rising Stars (Cover)

Passenger Rail Focus: L.A. Metro

Focus on Intermodal Rail Customer Focus: United Parcel Service

Recruiting: Women Working on the Railroad; RRs & Workplace Diversity

MOW: Surfacing & Tamping

C&S: Lightning & Surge Protection
Special Advertising Section:
Problem Solvers

Rising Stars

Railway Interchange Product Preview
Bonus Distribution
Railway Interchange 2019
Sept. 22-25
Minneapolis, MN

APTA Annual
Oct. 13-16
New York, NY

RTA
Oct. 15-18
Tucson, AZ
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers


October

Ad Close: 09/09/19
Materials Due: 09/16/18
Coverage
Class I Focus: CSX (Cover)

Special Section: Passenger Rail at a Glance

MOW/Annual Market Update: Cross, Switch & Bridge Ties

C&S: PTC Update — Freight Railroads

MOW: Track Geometry
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Passenger Rail at a Glance
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

November

Ad Close: 10/08/19
Materials Due: 10/15/19
Coverage
Class I Focus: Canadian Pacific

Technology Update: Short Line Profile

Profile: Progressive Railroading's 2019 Railroad Innovator Award

Mechanical: Rail-Car Repair

MOW: Rail Fasteners
Special Advertising Section:
Problem Solvers

Railway Interchange Product Roundup
Buyers' Guides & Directories:
Track Buyers' Guide & Yearbook

Ad close: August 30
Materials Due: September 6
Bonus Distribution
RailTrends
Nov. 21-22
New York, NY
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers


December

Ad Close: 11/08/19
Materials Due: 11/15/19
Coverage
Outlook 2020: Rail CEOs on The Year Ahead (Cover)

Passenger Rail: Focus on Amtrak

MOW & C&S: Outlook for Contracting

Mechanical: Freight-Car Forecast

MOW: Rail Lubrication & Friction Modifiers
Special Advertising Section
Problem Solvers
Bonus Distribution
NRCMA
January 5-8, 2020
San Diego, CA
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

Issue
Coverage
Special Advertising Section
Buyers' Guides and Directories
Bonus Distribution
Additional Digital Opportunities
January

Ad Close: 12/7/18
Materials Due: 12/14/18
Class I Focus: BNSF Railway (Cover)

C&S/MOW: Annual Grade Crossing Update

Mechanical: Locomotive Market Update

MOW: State of Railroad Bridges

C&S Technology: Wire and Cable
Problem Solvers
 
NITL
January 21–23
San Antonio, TX
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
February

Ad Close: 01/07/19
Materials Due: 01/14/19
Legislative & Regulatory Issues: Railroads & D.C. (Cover)

Class I Focus: Logistics Services

Special Section: Annual Finance & Leasing Guide

C&S/MOW: Winter Challenges

MOW: IoT & Predictive Maintenance
Problem Solvers
Annual Finance and Leasing Guide
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
March

Ad Close: 02/05/19
Materials Due: 02/12/19
Class I Focus: Union Pacific Railroad (Cover)

Short Line Profile

MOW: Vegetation Management Equipment/Services

C&S: Hi-Rail Equipment

Passenger Rail Focus: The Future of Amtrak's Gulf Coast Service
Problem Solvers
 
ASLRRA
April 6-9
Orlando, FL

NE Railroad Club Expo
March 21
Worcester, MA
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
April

Ad Close: 03/08/19
Materials Due: 03/15/19
MOW: Spending Report (Cover)

C&S Technology: PTC

Security: Focus on Cybersecurity

Mechanical: Passenger Rail Locomotives

MOW: Drone Technology & Inspection
Problem Solvers
MOW Spending Report
Secure Rail
May 1-2
Orlando, FL

Railroad Day on The Hill
May 8, 2019
Washington DC

NARS
May 15-16
San Antonio, TX
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
May

Ad Close: 04/08/19
Materials Due: 04/15/19
Class I Focus: CN (Cover)

Passenger Rail Focus: Chicago Transit Authority

MOW: Special Trackwork

C&S/MOW: IoT & Predictive Maintenance

C&S: C&S Spending Snapshot
Problem Solvers
 
NARS
May 16-18
Chicago, IL

RSSI
May 22-24
Omaha, NE

APTA Rail
June 10-13
Denver, CO
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
June

Ad Close: 05/07/19
Materials Due: 05/14/19
Passenger Rail Focus: Focus on Florida Transit

Short Line Focus: Genessee & Wyoming

C&S/MOW: PTC Update — Passenger Railroads

Technology: Mobile Apps for Customer Service

MOW: Ballast Management
Problem Solvers

Top Execs on the Marketplace
Car & Locomotive Buyers' Guide & Yearbook

Ad close: March 29
Materials Due: April 5
APTA Rail
June 23-26
Toronto, Canada
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
July

Ad Close: 06/07/19
Materials Due: 06/14/19
Class I Focus: Kansas City Southern (Cover)

Special Section: C&S Product Information Directory

MOW: Rail Grinding

Mechanical: Fuel Management

Technology: Blockchain
Problem Solvers
Communication & Signaling Product Information Directory
AARS/Rising Stars
July 22-24
Norfolk, VA
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
August

Ad Close: 07/09/19
Materials Due: 07/16/19
Class I Focus: Norfolk Southern Railway (Cover)

Mechanical: Annual Fleet Stats

MOW: Material Handling Equipment

Technology Update: Rail Safety Technology

Passenger Rail Focus: Honolulu Authority for Rapid Transportation
Problem Solvers
Annual Fleet Stats
IANA
Sept. 15-17
Long Beach, CA
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
September

Ad Close: 08/06/19
Materials Due: 08/13/19
Workforce Development: Progressive Railroading's 2019 Rising Stars (Cover)

Passenger Rail Focus: L.A. Metro

Focus on Intermodal Rail Customer Focus: United Parcel Service

Recruiting: Women Working on the Railroad; RRs & Workplace Diversity

MOW: Surfacing & Tamping

C&S: Lightning & Surge Protection
Problem Solvers

Rising Stars

Railway Interchange Product Preview
 
Railway Interchange 2019
Sept. 22-25
Minneapolis, MN

APTA Annual
Oct. 13-16
New York, NY

RTA
Oct. 15-18
Tucson, AZ
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
October

Ad Close: 09/09/19
Materials Due: 09/16/19
Class I Focus: CSX (Cover)

Special Section: Passenger Rail at a Glance

MOW/Annual Market Update: Cross, Switch & Bridge Ties

C&S: PTC Update — Freight Railroads

MOW: Track Geometry
Problem Solvers
Passenger Rail at a Glance
 
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
November

Ad Close: 10/08/19
Materials Due: 10/15/19
Class I Focus: Canadian Pacific

Technology Update: Short Line Profile

Profile: Progressive Railroading's 2019 Railroad Innovator Award

Mechanical: Rail-Car Repair

MOW: Rail Fasteners
Problem Solvers

Railway Interchange Product Roundup
Track Buyers' Guide & Yearbook

Ad close: August 30
Materials Due: September 6
RailTrends
Nov. 21-22
New York, NY
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
December

Ad Close: 11/08/19
Materials Due: 11/15/19
Outlook 2020: Rail CEOs on The Year Ahead (Cover)

Passenger Rail: Focus on Amtrak

MOW & C&S: Outlook for Contracting

Mechanical: Freight-Car Forecast

MOW: Rail Lubrication & Friction Modifiers
Problem Solvers
 
NRCMA
January 5-8, 2020
San Diego, CA
Daily News eNewsletter

Digital Ads

Digital Problem Solvers




2019 Progressive Railroading Ad Rates

B&W
1X
3X
6X
9X
12X
18X
24X
30X
36X
42X
48X
Page
$7,880
$7,735
$7,470
$7,280
$6,905
$6,635
$6,145
$5,720
$5,395
$5,105
$4,870
2/3 Page
$5,865
$5,740
$5,595
$5,490
$5,230
$5,025
$4,630
$4,325
$4,080
$3,860
$3,680
1/2 Island
$5,315
$5,215
$5,025
$4,880
$4,645
$4,475
$4,180
$3,920
$3,690
$3,495
$3,330
1/2 Page
$4,470
$4,300
$4,160
$4,025
$3,845
$3,795
$3,705
$3,465
$3,275
$3,120
$2,970
1/3 Page
$3,465
$3,375
$3,295
$3,180
$3,035
$2,995
$2,800
$2,605
$2,485
$2,360
$2,250
1/4 Page
$2,710
$2,650
$2,570
$2,485
$2,375
$2,300
$2,125
$1,985
$1,900
$1,795
$1,725
1/6 Page
$2,325
$2,285
$2,200
$2,145
$2,070
$1,955
$1,825
$1,730
$1,625
$1,555
$1,490
B&W
1X
3X
6X
9X
12X
18X
Page
$7,685
$7,545
$7,285
$7,100
$6,735
$6,470
2/3 Page
$5,720
$5,600
$5,455
$5,355
$5,100
$4,900
1/2 Island
$5,185
$5,085
$4,900
$4,760
$4,530
$4,365
1/2 Page
$4,360
$4,195
$4,055
$3,925
$3,750
$3,700
1/3 Page
$3,380
$3,290
$3,215
$3,100
$2,960
$2,920
1/4 Page
$2,640
$2,585
$2,505
$2,425
$2,315
$2,240

B&W (cont.)
24X
30X
36X
42X
48X
Page
$5,995
$5,580
$5,260
$4,980
$4,750
2/3 Page
$4,515
$4,220
$3,980
$3,765
$3,590
1/2 Island
$4,075
$3,825
$3,600
$3,410
$3,245
1/2 Page
$3,615
$3,380
$3,195
$3,040
$2,895
1/3 Page
$2,730
$2,540
$2,425
$2,300
$2,195
1/4 Page
$2,070
$1,935
$1,850
$1,750
$1,680
1/6 Page
$1,805
$1,710
$1,605
$1,540
$1,475



Color

Color
Page
Facing
4-Color process
$3,360
$1,740
2-Color (matched)
$1,720
$885
2-Color (process)
$1,105
$580



Cover Rates (includes 4-color)

Back Cover
$13,015
Inside Front Cover
$12,455
Inside Back Cover
$11,825



Professional Services Directory*

 
1X
3X
6X
9X
12X
Per column inch, per insertion
$250
$240
$235
$230
$225

*Rate is non-commissionable


Classified Advertising*

Per Column
$345/inch
Blind Box
$30.00 add'l

*Rate is non-commissionable


Yearbook & Directory Ad Rates

Black & White Ad

B&W
PR Advertiser
Yearbook Only
1 Page
$6,235
$7,710
2/3 Page
$4,700
$5,740
1/2 Page Island
$4,440
$5,075
1/2 Page
$3,655
$4,390
1/3 Page
$2,855
$3,405
1/4 Page
$2,230
$2,650
Technology Innovators
$5,040
$6,090



Color Rate

 
Single
Facing
Standard
$970
$485
Matched
$1,425
$700
4-C Process
$3,035
$1,570



Cover Rates (Includes 4-color)

Back
$11,990
Inside Back
$11,590
Inside Front
$11,780



Special Opportunities

Financing & Leasing Guide

Published in February

A directory of finance-related resources — including banks, lessors, finance companies and professional services providers.

Space deadline: January 7, 2019
Ad materials due: January 14, 2019

C&S Product Information Directory

Published in August

A single-source reference and buyers' guide featuring listings in dozens of essential product categories.

Space deadline: July 9, 2019
Ad materials due: July 16, 2019

Passenger Rail at-a-Glance

Published in October

A unique compilation of data on U.S. Transit Agencies, their budgets and significant projects.

Space deadline: September 9, 2019
Ad materials due: September 16, 2019


Focus on Rail Security

Published in March

A special section where your company can be a thought leader on hazmat transport, IT security, and more. Discuss a pressing problem, ongoing issue or hidden risk related to rail security and how smart railroads, transit agencies or intermodal companies are addressing it.

Space deadline: February 5, 2019
Ad Materials Due: February 12, 2019


Top Executives on the Marketplace

Published in June

Your company's top executive gets the spotlight to discuss new product development, strategic partnerships, custom services, you name it. This special section is the ideal area for your top executive to demonstrate how your company is at the forefront of the rail industry.

And now, for the first time, you can digitize your Top Executives in the Marketplace Ad and send it to our entire digital database of Opt-In subscribers with our Rail Market Reporter custom email. Your message can reach up to 50,000 new prospects in addition to those already receiving the print issue of Progressive Railroading!

Space deadline: May 7, 2019
Ad Materials Due: May 14, 2019


Problem Solvers Supplement

Available in Every Issue

An advertorial that allows you to present an industry problem and share your company's solution to that problem.

And now, you can digitize your Problem Solvers Ad and send it to our entire digital database of Opt-In subscribers with our Rail Market Reporter custom email. Your message can reach up to 50,000 new prospects in addition to those already receiving the print issue of Progressive Railroading!

Baxter Ad Study

In-Depth, Informative Feedback About Your Ad From Our Subscribers.

Have you ever wanted raw data that shows exactly how the subscribers of the media outlets you advertise with react to your ad? Did they notice it? Did they like it? Did it trigger some type of buying action or recommendation?

Our complementary Baxter Ad Studies detail all of this and more. It's a marketer's dream and available to you free of charge when you advertise in the 2019 January, April, July or October issues.

GET IN TOUCH WITH US AND WE'LL EMPOWER YOUR MARKETING PLAN IN 2019.


Car & Locomotive Buyers' Guide & Yearbook

Our Car & Locomotive Buyers' Guide & Yearbook is the industry's most comprehensive products and services buyers' guide. A normal magazine's shelf life is roughly three months. The Car & Locomotive Buyers' Guide & Yearbook has a shelf life of 12 months, as subscribers reference it until they receive next year's copy.

The digital Yearbook provides even more exposure, with your company being found the moment users search for products all year long. ProgressiveRailroading.com/railproducts quickly gets users to the product categories they're interested in, and puts print advertiser listings at the top of the list.

Influence Key Buyers in North America

  • Circulated throughout mechanical departments. Issues are sent to the chief mechanical officer down to the car foreman and diesel foreman.
  • Your ad is seen by key decision-makers of railroads in the U.S., Canada, and Mexico.
  • Coverage among car and locomotive builders, private-car owners, utility and energy companies.
  • 5,000 total circulation

Yearbook Ad Package Includes Many Print and Digital Upgrades:

Contextual Ad Placement

A print ad with your brand and message is placed near the product area where your listings appear to help ensure users interested in those products think of you at the right time.

Enhanced Product Listings with Photos

Non-advertisers receive up to three free listings. Advertisers, however, can command attention by enhancing their product listings. Advertiser listings are highlighted in color and can be further enhanced with photos and descriptions. Only advertisers are allowed photos and descriptions with their product listings.

Your Company Logo

Only advertisers get their company logo on the Product Index pages. Your logo also appears in the Manufacturer Index, above your company's highlighted information, to draw additional attention to your presence in the market.

Listings in Additional Product Categories

Only advertisers are eligible to be listed in more than three product categories. The number of additional listings are based on the size of their ad. Here is what you can qualify for:

  • Ad size of 1/2 page and larger: Select an unlimited number of product categories, and run a product photo and description (up to 100 words) with each.
  • Ad size of less than 1/2 page: Select up to 10 product categories, and run a product photo and description (up to 100 words) with each.

SEO-Optimized Digital Exposure

Progressive Railroading's Buyers' Guides & Yearbooks also live beyond the printed page. Users who prefer a digital directory access our product listings online every day. Our searchable online database of railroad products is incredibly popular, boasting more than 110,000 unique visitors in a calendar year.

Our online product database is optimized for search, and our print advertising package is optimized to give you maximum exposure in both mediums for the cost of only one placement. Your print ad gives you preferred placement in the online product category listings, helping users discover your company the moment they search for products. When users visit ProgressiveRailroading.com/railproducts, they quickly get to the product categories they're interested in and see the listings of print advertisers at the top of the overall list.

Optional Technology Innovators Advertorial


View Sample

Another way to get your buyers' attention at the moment they're ready to be influenced is to purchase a Technology Innovators Advertorial page. This premium upgrade is available only to print Buyers' Guide & Yearbook advertisers.

The Technology Innovators Special Advertising Section appears at the front of the printed guide, profiling a vendor's experience, R&D investments, new products, and other advancements. This custom page allows you to craft an in-depth message that can encourage buyers to do business with you.

Take advantage of these opportunities to build your brand, increase product awareness and have a commanding presence in the Car & Locomotive Buyers' Guide & Yearbook.

Space deadline: March 29, 2019
Ad materials due: April 5, 2019
Mailed: June 2019

Yearbook & Directory Ad Rates

B&W
PR Advertiser
Yearbook Only
1 Page
$6,080
$7,520
2/3 Page
$4,585
$5,600
1/2 Page Island
$4,330
$4,950
1/2 Page
$3,565
$4,280
1/3 Page
$2,785
$3,320
1/4 Page
$2,175
$2,585
Technology Innovators
$4,915
$5,940


Cover Rates (Includes 4-color)

Back
$11,695
Inside Back
$11,305
Inside Front
$11,490


Color Charges

 
Single
Facing
Standard
$945
$470
4-C Process
$2,960
$1,530



Track Buyers' Guide & Yearbook

Published in November, Progressive Railroading's Track Buyers' Guide & Yearbook is the most comprehensive guide to track products and MOW services in the industry. Recipients keep it nearby year-round until next year's copy is delivered, meaning your ad generates impressions for 12 months. Your print ad also gives you preferred placement in the digital version of the Yearbook, which allows users who prefer digital directories to discover your company the moment they search for products. ProgressiveRailroading.com/RailProducts quickly gets users to the product categories they're interested in, putting print advertiser listings atop the overall list.

Influence Key Buyers in North America

  • Reach key buyers with the desktop reference they trust. Your ad is seen by key decision-makers of railroads in the U.S., Canada, and Mexico.
  • Circulated throughout maintenance-of- way departments, copies are sent to track supervisors, senior structural engineers, supervisors of structures, road foremen and supervisors of rail welding, along with other maintenance-of- way professionals.
  • 7,500 total circulation.
  • Grab buyer attention when they're ready to buy with photos and descriptions.

Yearbook Ad Package Includes Many Print and Digital Upgrades:

Contextual Ad Placement

A print ad with your brand and message is placed near the product area where your listings appear to help ensure users interested in those products think of you at the right time.

Enhanced Product Listings with Photos

Non-advertisers receive up to three free listings. Advertisers, however, can command attention by enhancing their product listings. Advertiser listings are highlighted in color and can be further enhanced with photos and descriptions. Only advertisers are allowed photos and descriptions with their product listings.

Your Company Logo

Only advertisers get their company logo on the Product Index pages. Your logo also appears in the Manufacturer Index, above your company's highlighted information, to draw additional attention to your presence in the market.

Listings in Additional Product Categories

Only advertisers are eligible to be listed in more than three product categories. The number of additional listings are based on the size of their ad. Here is what you can qualify for:

  • Ad size of 1/2 page and larger: Select an unlimited number of product categories, and run a product photo and description (up to 100 words) with each.
  • Ad size of less than 1/2 page: Select up to 10 product categories, and run a product photo and description (up to 100 words) with each.

SEO-Optimized Digital Exposure

Progressive Railroading's Buyers' Guides & Yearbooks also live beyond the printed page. Users who prefer a digital directory access our product listings online every day. Our searchable online database of railroad products is incredibly popular, boasting more than 110,000 unique visitors in a calendar year.

Our online product database is optimized for search, and our print advertising package is optimized to give you maximum exposure in both mediums for the cost of only one placement. Your print ad gives you preferred placement in the online product category listings, helping users discover your company the moment they search for products. When users visit ProgressiveRailroading.com/railproducts, they quickly get to the product categories they're interested in and see the listings of print advertisers at the top of the overall list.

Optional Technology Innovators Advertorial


View Sample

Another way to get your buyers' attention at the moment they're ready to be influenced is to purchase a Technology Innovators Advertorial page. This premium upgrade is available only to print Buyers' Guide & Yearbook advertisers.

The Technology Innovators Special Advertising Section appears at the front of the printed guide, profiling a vendor's experience, R&D investments, new products, and other advancements. This custom page allows you to craft an in-depth message that can encourage buyers to do business with you.

Space deadline: August 30, 2019
Ad materials due: September 6, 2019
Mailed: November 2019

Yearbook & Directory Ad Rates

B&W
PR Advertiser
Yearbook Only
1 Page
$6,080
$7,520
2/3 Page
$4,585
$5,600
1/2 Pg Island
$4,330
$4,950
1/2 Page
$3,565
$4,250
1/3 Page
$2,785
$3,320
1/4 Page
$2,175
$2,585
Technology Innovators
$4,915
$5,940


Cover Rates (Includes 4-color)

Back
$11,695
Inside Back
$11,305
Inside Front
$11,490


Color Charges

 
Single
Facing
Standard
$945
$470
4-C Process
$2,960
$1,530



Virtual Edition Sponsorship

 
Gross
Virtual Edition Sponsorship
$3,400.00
View Sample View Sample



The Virtual Edition of Progressive Railroading is a fully interactive copy of the print magazine. Virtual Edition sponsorship consists of a full-page ad placed across from the front cover, an exclusive top-of-page banner visible on every page, as well as sponsor recognition once a week for four consecutive weeks in our popular Daily News eNewsletter*.

1. Full-page ad placed adjacent to the front cover on desktop and tablet devices
2. Exclusive top-of-page banner, visible on every page on desktop and tablet devices
3. Promotion four times to over 50,000 in the daily eNews

*The promotion in the Daily News will begin approximately one week after the print version is published.

Reach:

200,000 recipients

Note: Virtual edition ads do not appear on mobile phones



Mechanical Specs

Ad Sizes
Width
Depth
Bleed Page
8.125"
11"
1 Page
7"
10"
2/3 Page
4.5"
10"
1/2 Page Horizontal
7"
4.875"
1/2 Page Vertical
3.375"
10"
1/2 Page Island
4.5"
7.5"
1/3 Page Vertical
2.125"
10"
1/3 Page Horizontal
7"
3.125"
1/3 Page Square
4.5"
4.875"
1/4 Page Vertical
3.375"
4.875"
1/4 Page Horizontal
7"
2.375"
1/6 Page Vertical
2.125"
4.875"
1/6 Page Horizontal
7"
1.5"

Mechanical Notes:

Publication trim size: 7.875x10.75
Bleed Page: 8.125 x 11
Trims to 7.875 x 10.75
Live Area: 7x10
Note: Pertinent matter on bleed advertisement must be kept at least 0.5 inch from image edge. Bleed trim is 0.125 inch.

2 Page Spread Bleed

Bleed 16 x 11 Trim 15.75 x 10.75
Live matter must be kept 0.5 inch away from untrimmed edge and allow 0.25 inch clearance for gutter.
Trim variance is 1/8 inch

Line screen: 133
Output Resolution: 2540
Max Ink Density: 300%
4-color rotation (wet) is black, cyan, magenta, yellow
Printing: Web-offset
Binding: All issues saddle stitched. Yearbooks are perfect bound

1/2 Page Horizontal Spread

Bleed 16 x 5.5 Trim 15.75 x 5.25
Live matter must be kept 0.5 inch away from untrimmed edge and allow 0.25 inch clearance for gutter.

Mechanical Requirements for Inserts:

Contact production manager for insert specifications (size, stock, binding, shipping). Sample of insert must be submitted to publisher for mechanical clearance and pricing.

Mailing & Shipping Instructions

Send all contracts, insertion orders and electronic ad materials to:
Production Manager
Progressive Railroading
2100 West Florist Avenue
Milwaukee, WI 53209

Sending Your Ad:

Upload files to www.tradepress.com/uploads.

For Questions:

Amanda Balistreri, Director of Client Services
414.228.7701 x469
amanda.balistreri@tradepress.com

Guidelines for Submitting Electronic Ads

Preferred File Types

  • PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
  • EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
  • EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.

(NOTE: We are unable to process Microsoft Publisher files)

Because your best presentation is important to us, we have written this 10 STEP GUIDE to help you obtain maximum quality prior to us submitting your ad to the printer.

  1. All fonts must be embedded, converted to outline or rasterized.
  2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
  3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
  4. All black type must be black only, not Rich Black or Registration.
  5. All color photos must be converted to CMYK, with total ink limit of 300%. Click here for the quickest way to alter ink density levels.
  6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
  7. Documents should be set up to the correct final ad size.
  8. Any bleeds need to be set at 0.125" on all sides — no printer's marks or slugs.
  9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
  10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

File Naming

Please consider these suggestions when naming your file:

  1. Advertiser name, publication and issue.
  2. Refrain from using special characters. Indicate revised submissions by including "v2", "r1", etc., in file name.

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).

Proofs

Black & white lasers are acceptable for grayscale ads.

Trade Press Media Group, Inc. pre-flights all files to the best of our ability. If we spot potential problems we will attempt to correct them. Due to the complexities of files and varied design techniques, we cannot be responsible for catching all trapping issues, typos or postscript errors.

General

Publisher's Copy Protective Clause: Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising. Publisher is not responsible for errors in key numbers or index of advertisers.

Short Rates and Rebates: Advertisers will be short rated if within the 12-month period they do not use the number of insertions upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient insertions to earn a lower frequency rate appearing on this card.

Rate Protection Clause: A minimum of 90 days notice will be given preceding any rate increase. On effective date of new rates, earned frequency on space run to date will apply to new rates. Contracts in force at time of rate announcement will be honored.

Publisher reserves right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

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