Print Publications

Progressive Railroading's monthly magazines and annual informative buyers guides provide ideal platforms for your brand and message, receiving the most visibility in the industry.



If you could read only one of these publications, which one would you choose?

PR - 81% RA - 19%

*Publisher's Railroad Publisher's Railroad Industry Readership Report, 2019




Print & Digital One-Two Punch!


Print/Digital Ad

Get more out of your creative by reaching the rail industry both in print and digitally.


We will do the work of digitizing your print ad for use as an email blast.


For no extra creative expense, you get the benefit of amplifying your message by increasing your exposure across platforms to a larger group of this key audience.



BPA Worldwide



PRINT

2020 Progressive Railroading Editorial Calendar

January

Ad Close: 12/6/19
Materials Due: 12/13/19

*Baxter Ad Readership Study
Coverage
Class I Focus: BNSF Railway (Cover)

C&S/MOW: Annual Grade Crossing Update

Mechanical: Locomotive Remanufacturing

MOW: Railroad Bridge Projects

Technology Focus: Enterprise Asset Management Software
Special Advertising Section:
Problem Solvers
Bonus Distribution
NITL
January 20–22
San Antonio, TX
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

February

Ad Close: 01/10/20
Materials Due: 01/17/20
Coverage
Legislative & Regulatory Issues: Railroads & D.C. (Cover)

Passenger Rail Focus: Metropolitan Atlanta Rapid Transit Authority (MARTA)

Special Section: Annual Finance & Leasing Guide

MOW: IoT & Predictive Maintenance

C&S/MOW: Winter Challenges
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Annual Finance and Leasing Guide
Bonus Distribution
Railroad Day on the Hill
March 4
Washington, DC

SWARS Annual Meeting
March 4-5
Galveston, TX
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

March

Ad Close: 02/07/20
Materials Due: 02/14/20
Coverage
Class I Focus: Union Pacific Railroad (Cover)

C&S Technology Update: PTC

MOW: Vegetation Management Equipment/Services

MOW: Bridge Inspection Technology/Drones

Technology Update: Locomotives
Special Advertising Section
Problem Solvers
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

Car & Locomotive Buyers' Guide & Yearbook

April

Ad Close: 03/09/20
Materials Due: 03/16/20

*Baxter Ad Readership Study
Coverage
MOW: Spending Report (Cover)

Short Lines and PSR

C&S: Focus on Cybersecurity

MOW: Hi-Rail Equipment

Technology Update: Monitoring
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
MOW Spending Report
Bonus Distribution
Secure Rail
April 22-23
Chicago, IL

ASLRRA
May 2-5
Grapevine, TX

NARS
May 12-14
Kansas City, MO
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

May

Ad Close: 04/09/20
Materials Due: 04/17/20
Coverage
Class I Focus: CN (Cover)

Passenger Rail Focus: Bay Area Rapid Transit

MOW: Special Trackwork

C&S: C&S Spending Snapshot

Mechanical: Class Is & Modern Motive Power
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
C&S Spending Snapshot
Bonus Distribution
RSSI
June 4-7
Nashville, TN
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

June

Ad Close: 05/08/20
Materials Due: 05/15/20
Coverage
Class I Focus: Kansas City Southern (Cover)

Passenger Rail Focus: New Jersey Transit

C&S: PTC Update — Passenger Railroads

MOW: Ballast Management

Technology Update: Radio Software Platforms
Special Advertising Section:
Problem Solvers

Top Execs on the Marketplace
Buyers' Guides & Directories:
Car & Locomotive Buyers' Guide & Yearbook

Ad close: March 31
Materials Due: April 7
Bonus Distribution
MARS Summer Meeting
July 20-21
Lake Geneva, WI
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

July

Ad Close: 06/05/20
Materials Due: 06/12/20

*Baxter Ad Readership Study
Coverage
Class I Focus: Canadian Pacific (Cover)

Short Line Profile

Mechanical: Annual Fleet Status

MOW: Rail Grinding

Technology Update: Rail Safety Products
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Annual Fleet Stats
Bonus Distribution
AARS/Rising Stars
July 21-22
Chicago, IL
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

August

Ad Close: 07/10/20
Materials Due: 07/17/20
Coverage
Class I Focus: Norfolk Southern Railway (Cover)

Special Section: C&S Product Information Directory

MOW: Material Handling Equipment

Transit: Mobility Service Providers

Technology Update: Fuel Management

Intermodal Update
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Communication & Signaling Product Information Directory
Bonus Distribution
RSI
September 8-11
Chicago, IL

IANA
September 13-15
Long Beach, CA

AREMA
September 13-16
Dallas, TX
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

September

Ad Close: 08/10/20
Materials Due: 08/17/20
Coverage
Workforce Development: Progressive Railroading's 2020 Rising Stars (Cover)

M&A in the Short Line Industry

Passenger Rail Focus: Mobile App Update

C&S: Wire & Cable

MOW: Surfacing & Tamping

Mechanical: Passenger Locomotives
Special Advertising Section:
Problem Solvers

Rising Stars
Bonus Distribution
SWARS Semi-Annual Meeting
Sept 30-Oct 1
San Diego, CA
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers


October

Ad Close: 09/11/20
Materials Due: 09/18/20

*Baxter Ad Readership Study
Coverage
Class I Focus: CSX (Cover)

Special Section: Passenger Rail at a Glance

MOW/Annual Market Update: Cross, Switch & Bridge Ties

MOW: Track Geometry

C&S: Wireless Train Communication Networks
Special Advertising Section
Problem Solvers
Buyers' Guides and Directories
Passenger Rail at a Glance
Bonus Distribution
RTA
October 19-22
Bonita Springs, FL
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

November

Ad Close: 10/09/20
Materials Due: 10/16/20
Coverage
Profile: Progressive Railroading's 2020 Railroad Innovator Award (Cover)

C&S: PTC Update — Freight Railroads

MOW: Rail Fasteners

Mechanical: Rail-car Repair

Passenger Rail: NYC Transit Subway Modernization
Special Advertising Section:
Problem Solvers

Top Execs on the Marketplace: Technology
Buyers' Guides & Directories:
Track Buyers' Guide & Yearbook

Ad close: September 1
Materials Due: September 8
Bonus Distribution
RailTrends
November 19-20
New York, NY
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers


December

Ad Close: 11/06/20
Materials Due: 11/13/20
Coverage
Outlook 2021: Rail CEOs on The Year Ahead (Cover)

Passenger Rail Focus: Amtrak

C&S/MOW: Outlook for Contracting

Mechanical: Freight-Car Forecast

MOW: Rail Lubrication/Friction Modifiers
Special Advertising Section
Problem Solvers
Bonus Distribution
NRC
January 6-9, 2021
Hollywood, FL

MARS
January 15-16, 2021
Lombard, IL
Additional Digital Opportunities:
Daily News eNewsletter

Digital Ads

Digital Problem Solvers

Issue
Coverage
Special Advertising Section
Buyers' Guides and Directories
Bonus Distribution
Additional Digital Opportunities
January

Ad Close: 12/6/20
Materials Due: 12/13/20

*Baxter Ad Readership Study
Class I Focus: BNSF Railway (Cover)

C&S/MOW: Annual Grade Crossing Update

Mechanical: Locomotive Remanufacturing

MOW: Railroad Bridge Projects

Technology Focus: Enterprise Asset Management Software
Problem Solvers
 
NITL
January 20–22
San Antonio, TX
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
February

Ad Close: 01/10/20
Materials Due: 01/17/20
Legislative & Regulatory Issues: Railroads & D.C. (Cover)

Passenger Rail Focus: Metropolitan Atlanta Rapid Transit Authority (MARTA)

Special Section: Annual Finance & Leasing Guide

MOW: IoT & Predictive Maintenance

C&S/MOW: Winter Challenges
Problem Solvers
Annual Finance and Leasing Guide
Railroad Day on the Hill
March 4
Washington, DC

SWARS Annual Meeting
March 4-5
Galveston, TX
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
March

Ad Close: 02/07/20
Materials Due: 02/14/20
Class I Focus: Union Pacific Railroad (Cover)

C&S Technology Update: PTC

MOW: Vegetation Management Equipment/Services

MOW: Bridge Inspection Technology/Drones

Technology Update: Locomotives
Problem Solvers
 
 
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
April

Ad Close: 03/09/20
Materials Due: 03/16/20

*Baxter Ad Readership Study
MOW: Spending Report (Cover)

Short Lines and PSR

C&S: Focus on Cybersecurity

MOW: Hi-Rail Equipment

Technology Update: Monitoring
Problem Solvers
MOW Spending Report
Secure Rail
April 22-23
Chicago, IL

ASLRRA
May 2-5
Grapevine, TX

NARS
May 12-14
Kansas City, MO
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
May

Ad Close: 04/09/20
Materials Due: 04/17/20
Class I Focus: CN (Cover)

Passenger Rail Focus: Bay Area Rapid Transit

MOW: Special Trackwork

C&S: C&S Spending Snapshot

Mechanical: Class Is & Modern Motive Power
Problem Solvers
C&S Spending Snapshot
RSSI
June 4-7
Nashville, TN
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
June

Ad Close: 05/08/20
Materials Due: 05/15/20
Class I Focus: Kansas City Southern (Cover)

Passenger Rail Focus: New Jersey Transit

C&S: PTC Update — Passenger Railroads

MOW: Ballast Management

Technology Update: Radio Software Platforms
Problem Solvers

Top Execs on the Marketplace
Car & Locomotive Buyers' Guide & Yearbook

Ad close: March 31
Materials Due: April 7
MARS Summer Meeting
July 20-21
Lake Geneva, WI
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
July

Ad Close: 06/05/20
Materials Due: 06/12/20

*Baxter Ad Readership Study
Class I Focus: Canadian Pacific (Cover)

Short Line Profile

Mechanical: Annual Fleet Status

MOW: Rail Grinding

Technology Update: Rail Safety Products
Problem Solvers
Annual Fleet Stats
AARS/Rising Stars
July 21-22
Chicago, IL
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
August

Ad Close: 07/10/20
Materials Due: 07/17/20
Class I Focus: Norfolk Southern Railway (Cover)

Special Section: C&S Product Information Directory

MOW: Material Handling Equipment

Transit: Mobility Service Providers

Technology Update: Fuel Management

Intermodal Update
Problem Solvers
Communication & Signaling Product Information Directory
RSI
September 8-11
Chicago, IL

IANA
September 13-15
Long Beach, CA

AREMA
September 13-16
Dallas, TX
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
September

Ad Close: 08/10/20
Materials Due: 08/17/20
Workforce Development: Progressive Railroading's 2020 Rising Stars (Cover)

M&A in the Short Line Industry

Passenger Rail Focus: Mobile App Update

C&S: Wire & Cable

MOW: Surfacing & Tamping

Mechanical: Passenger Locomotives
Problem Solvers

Rising Stars
 
SWARS Semi-Annual Meeting
Sept 30-Oct 1
San Diego, CA
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
October

Ad Close: 09/11/20
Materials Due: 09/18/20

*Baxter Ad Readership Study
Class I Focus: CSX (Cover)

Special Section: Passenger Rail at a Glance

MOW/Annual Market Update: Cross, Switch & Bridge Ties

MOW: Track Geometry

C&S: Wireless Train Communication Networks
Problem Solvers
Passenger Rail at a Glance
RTA
October 19-22
Bonita Springs, FL
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
November

Ad Close: 10/09/20
Materials Due: 10/16/20
Profile: Progressive Railroading's 2020 Railroad Innovator Award (Cover)

C&S: PTC Update — Freight Railroads

MOW: Rail Fasteners

Mechanical: Rail-car Repair

Passenger Rail: NYC Transit Subway Modernization
Problem Solvers

Top Execs on the Marketplace: Technology
Track Buyers' Guide & Yearbook

Ad close: September 1
Materials Due: September 8
RailTrends
November 19-20
New York, NY
Daily News eNewsletter

Digital Ads

Digital Problem Solvers
December

Ad Close: 11/06/20
Materials Due: 11/13/20
Outlook 2021: Rail CEOs on The Year Ahead (Cover)

Passenger Rail Focus: Amtrak

C&S/MOW: Outlook for Contracting

Mechanical: Freight-Car Forecast

MOW: Rail Lubrication/Friction Modifiers
Problem Solvers
 
NRC
January 6-9, 2021
Hollywood, FL

MARS
January 15-16, 2021
Lombard, IL
Daily News eNewsletter

Digital Ads

Digital Problem Solvers




2019 Progressive Railroading Ad Rates

B&W
1X
3X
6X
9X
12X
18X
24X
30X
36X
42X
48X
Page
$8,040
$7,890
$7,620
$7,425
$7,045
$6,770
$6,270
$5,835
$5,505
$5,210
$4,970
2/3 Page
$5,985
$5,855
$5,710
$5,600
$5,335
$5,125
$4,725
$4,415
$4,165
$3,940
$3,755
1/2 Island
$5,425
$5,320
$5,125
$4,980
$4,740
$4,565
$4,265
$4,000
$3,765
$3,565
$3,400
1/2 Page
$4,560
$4,390
$4,245
$4,105
$3,925
$3,870
$3,780
$3,535
$3,340
$3,185
$3,030
1/3 Page
$3,535
$3,445
$3,360
$3,245
$3,095
$3,055
$2,860
$2,660
$2,535
$2,410
$2,295
1/4 Page
$2,765
$2,705
$2,625
$2,535
$2,425
$2,350
$2,170
$2,025
$1,940
$1,830
$1,760
B&W
1X
3X
6X
9X
12X
18X
Page
$7,685
$7,545
$7,285
$7,100
$6,735
$6,470
2/3 Page
$5,720
$5,855
$5,455
$5,355
$5,100
$4,900
1/2 Island
$5,185
$5,085
$4,900
$4,760
$4,530
$4,365
1/2 Page
$4,360
$4,195
$4,055
$3,925
$3,750
$3,700
1/3 Page
$3,380
$3,290
$3,215
$3,100
$2,960
$2,920
1/4 Page
$2,640
$2,705
$2,505
$2,425
$2,315
$2,240

B&W (cont.)
24X
30X
36X
42X
48X
Page
$5,995
$5,580
$5,260
$4,980
$4,750
2/3 Page
$4,515
$4,220
$3,980
$3,765
$3,590
1/2 Island
$4,075
$3,825
$3,600
$3,410
$3,245
1/2 Page
$3,615
$3,380
$3,195
$3,040
$2,895
1/3 Page
$2,730
$2,540
$2,425
$2,300
$2,195
1/4 Page
$2,070
$1,935
$1,850
$1,750
$1,680



Color

Color
Page
Facing
4-Color process
$3,430
$1,775
2-Color (matched)
$1,755
$905
2-Color (process)
$1,130
$595



Cover Rates (includes 4-color)

Back Cover
$13,275
Inside Front Cover
$12,705
Inside Back Cover
$12,065



Professional Services Directory*

 
1X
3X
6X
9X
12X
Per column inch, per insertion
$255
$245
$240
$235
$230

*Rate is non-commissionable


Classified Advertising*

Per Column
$354/inch
Blind Box
$30.00 add'l

*Rate is non-commissionable


Yearbook & Directory Ad Rates

Black & White Ad

B&W
PR Advertiser
Yearbook Only
1 Page
$6,360
$7,865
2/3 Page
$4,795
$5,855
1/2 Page Island
$4,530
$5,180
1/2 Page
$3,730
$4,480
1/3 Page
$2,915
$3,475
1/4 Page
$2,275
$2,705
Technology Innovators
$5,140
$6,215



Color Rate

 
Single
Facing
Standard
$990
$495
Matched
$1,455
$715
4-C Process
$3,095
$1,605



Cover Rates (Includes 4-color)

Back
$12,230
Inside Back
$11,825
Inside Front
$12,015



Special Opportunities

Financing & Leasing Guide

Published in February

A directory of finance-related resources — including banks, lessors, finance companies and professional services providers.


Space deadline: January 7, 2019
Ad materials due: January 14, 2019

C&S Product Information Directory

Published in August

A single-source reference and buyers' guide featuring listings in dozens of essential product categories.


Space deadline: June 5, 2020
Ad materials due: June 12, 2020

Passenger Rail at-a-Glance

Published in October

A unique compilation of data on U.S. Transit Agencies, their budgets and significant projects.

Space deadline: September 11, 2020
Ad materials due: September 18, 2020



MOW Spending Report

Publishes in April

The results of our exclusive annual MOW Spending Report, which examines the budgets of more than four dozen freight and passenger railroads.

Space deadline: March 9, 2020
Ad Materials Due: March 16, 2020


C&S Spending Snapshot

Publishes in May

A report on the dollars that a number of freight and passenger roads are allocating and some of the major C&S projects on their agendas.

Space deadline: April 9, 2020
Ad Materials Due: April 17, 2020


Top Executives on the Marketplace

Published in June

Your company's top executive gets the spotlight to discuss new product development, strategic partnerships, custom services, you name it. This special section is the ideal area for your top executive to demonstrate how your company is at the forefront of the rail industry.

And now, for the first time, you can digitize your Top Executives in the Marketplace Ad and send it to our entire digital database of Opt-In subscribers with our PR Custom Email. Your message can reach up to 50,000 new prospects in addition to those already receiving the print issue of Progressive Railroading!

Space deadline: May 8, 2020
Ad Materials Due: May 15, 2020


Annual Fleet Stats

Publishes in July

An array of AAR's facts and figures, including selected car fleet data, freight-car installations, the fleet by car type and age, and locomotives acquired and rebuilt.

Space deadline: June 5, 2020
Ad Materials Due: June 12, 2020


Top Executives on the Marketplace: Technology

Published in November

A similar opportunity to the Top Executives on the Marketplace, but this time your company's top executive can discuss a new product development, strategic partnership or custom services as it relates to technology.

Space deadline: October 9, 2020
Ad Materials Due: October 16, 2020

Problem Solvers Supplement

Available in Every Issue

An advertorial that allows you to present an industry problem and share your company's solution to that problem.

And now, you can digitize your Problem Solvers Ad and send it to our entire digital database of Opt-In subscribers with our PR Custom Email. Your message can reach up to 50,000 new prospects in addition to those already receiving the print issue of Progressive Railroading!

Baxter Ad Study

In-Depth, Informative Feedback About Your Ad From Our Subscribers.

Have you ever wanted raw data that shows exactly how the subscribers of the media outlets you advertise with react to your ad? Did they notice it? Did they like it? Did it trigger some type of buying action or recommendation?

Our complementary Baxter Ad Studies detail all of this and more. It's a marketer's dream and available to you free of charge when you advertise in the 2020 January, April, July or October issues.

GET IN TOUCH WITH US AND WE'LL EMPOWER YOUR MARKETING PLAN IN 2020.


Car & Locomotive Buyers' Guide & Yearbook

Our Car & Locomotive Buyers' Guide & Yearbook is the industry's most comprehensive products and services buyers' guide. A normal magazine's shelf life is roughly three months. The Car & Locomotive Buyers' Guide & Yearbook has a shelf life of 12 months, as subscribers reference it until they receive next year's copy.

The digital Yearbook provides even more exposure, with your company being found the moment users search for products all year long. ProgressiveRailroading.com/railproducts quickly gets users to the product categories they're interested in, and puts print advertiser listings at the top of the list.

Influence Key Buyers in North America

  • Circulated throughout mechanical departments. Issues are sent to the chief mechanical officer down to the car foreman and diesel foreman.
  • Your ad is seen by key decision-makers of railroads throughout the U.S. and Canada
  • Coverage among car and locomotive builders, private-car owners, utility and energy companies.
  • 5,000 total circulation

Yearbook Ad Package Includes Many Print and Digital Upgrades:

Contextual Ad Placement

A print ad with your brand and message is placed near the product area where your listings appear to help ensure users interested in those products think of you at the right time.

Enhanced Product Listings with Photos

Non-advertisers receive up to three free listings. Advertisers, however, can command attention by enhancing their product listings. Advertiser listings are highlighted in color and can be further enhanced with photos and descriptions. Only advertisers are allowed photos and descriptions with their product listings.

Your Company Logo

Only advertisers get their company logo on the Product Index pages. Your logo also appears in the Manufacturer Index, above your company's highlighted information, to draw additional attention to your presence in the market.

Listings in Additional Product Categories

Only advertisers are eligible to be listed in more than three product categories. The number of additional listings are based on the size of their ad. Here is what you can qualify for:

  • Ad size of 1/2 page and larger: Select an unlimited number of product categories, and run a product photo and description (up to 100 words) with each.
  • Ad size of less than 1/2 page: Select up to 10 product categories, and run a product photo and description (up to 100 words) with each.

SEO-Optimized Digital Exposure

Progressive Railroading's Buyers' Guides & Yearbooks also live beyond the printed page. Users who prefer a digital directory access our product listings online every day. Our searchable online database of railroad products is incredibly popular, boasting more than 110,000 unique visitors in a calendar year.

Our online product database is optimized for search, and our print advertising package is optimized to give you maximum exposure in both mediums for the cost of only one placement. Your print ad gives you preferred placement in the online product category listings, helping users discover your company the moment they search for products. When users visit ProgressiveRailroading.com/railproducts, they quickly get to the product categories they're interested in and see the listings of print advertisers at the top of the overall list.

Optional Technology Innovators Advertorial


View Sample

Another way to get your buyers' attention at the moment they're ready to be influenced is to purchase a Technology Innovators Advertorial page. This premium upgrade is available only to print Buyers' Guide & Yearbook advertisers.

The Technology Innovators Special Advertising Section appears at the front of the printed guide, profiling a vendor's experience, R&D investments, new products, and other advancements. This custom page allows you to craft an in-depth message that can encourage buyers to do business with you.

Take advantage of these opportunities to build your brand, increase product awareness and have a commanding presence in the Car & Locomotive Buyers' Guide & Yearbook.

Space deadline: March 31, 2020
Ad materials due: April 7, 2020
Mailed: June 2020

Yearbook & Directory Ad Rates

B&W
PR Advertiser
Yearbook Only
1 Page
$6,360
$7,865
2/3 Page
$4,795
$5,855
1/2 Page Island
$4,530
$5,180
1/2 Page
$3,730
$4,480
1/3 Page
$2,915
$3,475
1/4 Page
$2,275
$2,705
Technology Innovators
$5,140
$6,215


Cover Rates (Includes 4-color)

Back
$12,230
Inside Back
$11,825
Inside Front
$12,015


Color Charges

 
Single
Facing
Standard
$990
$495
4-C Process
$3,095
$1,605



Track Buyers' Guide & Yearbook

Published in November, Progressive Railroading's Track Buyers' Guide & Yearbook is the most comprehensive guide to track products and MOW services in the industry. Recipients keep it nearby year-round until next year's copy is delivered, meaning your ad generates impressions for 12 months. Your print ad also gives you preferred placement in the digital version of the Yearbook, which allows users who prefer digital directories to discover your company the moment they search for products. ProgressiveRailroading.com/RailProducts quickly gets users to the product categories they're interested in, putting print advertiser listings atop the overall list.

Influence Key Buyers in North America

  • Reach key buyers with the desktop reference they trust. Your ad is seen by key decision-makers of railroads throughout the U.S. and Canada
  • Circulated throughout maintenance-of- way departments, copies are sent to track supervisors, senior structural engineers, supervisors of structures, road foremen and supervisors of rail welding, along with other maintenance-of- way professionals.
  • 7,500 total circulation.
  • Grab buyer attention when they're ready to buy with photos and descriptions.

Yearbook Ad Package Includes Many Print and Digital Upgrades:

Contextual Ad Placement

A print ad with your brand and message is placed near the product area where your listings appear to help ensure users interested in those products think of you at the right time.

Enhanced Product Listings with Photos

Non-advertisers receive up to three free listings. Advertisers, however, can command attention by enhancing their product listings. Advertiser listings are highlighted in color and can be further enhanced with photos and descriptions. Only advertisers are allowed photos and descriptions with their product listings.

Your Company Logo

Only advertisers get their company logo on the Product Index pages. Your logo also appears in the Manufacturer Index, above your company's highlighted information, to draw additional attention to your presence in the market.

Listings in Additional Product Categories

Only advertisers are eligible to be listed in more than three product categories. The number of additional listings are based on the size of their ad. Here is what you can qualify for:

  • Ad size of 1/2 page and larger: Select an unlimited number of product categories, and run a product photo and description (up to 100 words) with each.
  • Ad size of less than 1/2 page: Select up to 10 product categories, and run a product photo and description (up to 100 words) with each.

SEO-Optimized Digital Exposure

Progressive Railroading's Buyers' Guides & Yearbooks also live beyond the printed page. Users who prefer a digital directory access our product listings online every day. Our searchable online database of railroad products is incredibly popular, boasting more than 110,000 unique visitors in a calendar year.

Our online product database is optimized for search, and our print advertising package is optimized to give you maximum exposure in both mediums for the cost of only one placement. Your print ad gives you preferred placement in the online product category listings, helping users discover your company the moment they search for products. When users visit ProgressiveRailroading.com/railproducts, they quickly get to the product categories they're interested in and see the listings of print advertisers at the top of the overall list.

Optional Technology Innovators Advertorial


View Sample

Another way to get your buyers' attention at the moment they're ready to be influenced is to purchase a Technology Innovators Advertorial page. This premium upgrade is available only to print Buyers' Guide & Yearbook advertisers.

The Technology Innovators Special Advertising Section appears at the front of the printed guide, profiling a vendor's experience, R&D investments, new products, and other advancements. This custom page allows you to craft an in-depth message that can encourage buyers to do business with you.

Space deadline: September 1, 2020
Ad materials due: September 8, 2020
Mailed: November 2020

Yearbook & Directory Ad Rates

B&W
PR Advertiser
Yearbook Only
1 Page
$6,360
$7,865
2/3 Page
$4,795
$5,855
1/2 Pg Island
$4,530
$5,180
1/2 Page
$3,730
$4,480
1/3 Page
$2,915
$3,475
1/4 Page
$2,275
$2,705
Technology Innovators
$5,140
$6,215


Cover Rates (Includes 4-color)

Back
$12,230
Inside Back
$11,825
Inside Front
$12,015


Color Charges

 
Single
Facing
Standard
$990
$495
4-C Process
$3,095
$1,605



Mechanical Specs

Ad Sizes
Width
Depth
Bleed Page
8.125"
11"
1 Page
7"
10"
2/3 Page
4.5"
10"
1/2 Page Horizontal
7"
4.875"
1/2 Page Vertical
3.375"
10"
1/2 Page Island
4.5"
7.5"
1/3 Page Vertical
2.125"
10"
1/3 Page Horizontal
7"
3.125"
1/3 Page Square
4.5"
4.875"
1/4 Page Vertical
3.375"
4.875"
1/4 Page Horizontal
7"
2.375"
1/6 Page Vertical
2.125"
4.875"
1/6 Page Horizontal
7"
1.5"

Mechanical Notes:

Publication trim size: 7.875x10.75
Bleed Page: 8.125 x 11
Trims to 7.875 x 10.75
Live Area: 7x10
Note: Pertinent matter on bleed advertisement must be kept at least 0.5 inch from image edge. Bleed trim is 0.125 inch.

2 Page Spread Bleed

Bleed 16 x 11 Trim 15.75 x 10.75
Live matter must be kept 0.5 inch away from untrimmed edge and allow 0.25 inch clearance for gutter.
Trim variance is 1/8 inch

Line screen: 133
Output Resolution: 2540
Max Ink Density: 300%
4-color rotation (wet) is black, cyan, magenta, yellow
Printing: Web-offset
Binding: All issues saddle stitched. Yearbooks are perfect bound

1/2 Page Horizontal Spread

Bleed 16 x 5.5 Trim 15.75 x 5.25
Live matter must be kept 0.5 inch away from untrimmed edge and allow 0.25 inch clearance for gutter.

Mechanical Requirements for Inserts:

Contact production manager for insert specifications (size, stock, binding, shipping). Sample of insert must be submitted to publisher for mechanical clearance and pricing.

Mailing & Shipping Instructions

Send all contracts, insertion orders and electronic ad materials to:
Production Manager
Progressive Railroading
2100 West Florist Avenue
Milwaukee, WI 53209

Sending Your Ad:

Upload files to www.tradepress.com/uploads.

For Questions:

Amanda Balistreri, Director of Client Services
414.228.7701 x469
amanda.balistreri@tradepress.com

Guidelines for Submitting Electronic Ads

Preferred File Types

  • 4-color (CMYK) Ads: PDF/X-1a:2001 or TIFF (TIF)
  • 2-color (maximum of 3 process colors) Ads: EPS or DCS2 (Photoshop eps)
  • Black & White (Process Black / Grayscale) Ads: EPS or TIFF (TIF)

(NOTE: We are unable to process Microsoft Publisher files)

Because your best presentation is important to us, we have written this 10 STEP GUIDE to help you obtain maximum quality prior to us submitting your ad to the printer.

  1. All fonts must be embedded, converted to outline or rasterized. See nonsupported fonts
  2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
  3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
  4. All black type must be black only, not Rich Black or Registration.
  5. All color photos must be converted to CMYK, with total ink limit of 300%. Click here for the quickest way to alter ink density levels.
  6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
  7. Documents should be set up to the correct final ad size. (no printer marks)
  8. Any bleeds need to be set at 0.125" on all sides — no printer's marks or slugs.
  9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
  10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

File Naming

Please consider these suggestions when naming your file:

  1. Advertiser name, publication and issue.
  2. Refrain from using special characters. Indicate revised submissions by including "v2", "r1", etc., in file name.

Color Typography

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).

Proofs

Black & white lasers are acceptable for grayscale ads.

Trade Press Media Group, Inc. pre-flights all files to the best of our ability. If we spot potential problems we will attempt to correct them. Due to the complexities of files and varied design techniques, we cannot be responsible for catching all trapping issues, typos or postscript errors.

General

Publisher's Copy Protective Clause: Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising. Publisher is not responsible for errors in key numbers or index of advertisers.

Short Rates and Rebates: Advertisers will be short rated if within the 12-month period they do not use the number of insertions upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient insertions to earn a lower frequency rate appearing on this card.

Rate Protection Clause: A minimum of 90 days notice will be given preceding any rate increase. On effective date of new rates, earned frequency on space run to date will apply to new rates. Contracts in force at time of rate announcement will be honored.

Publisher reserves right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

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